Sunsilk Promotion Strategy
History of Sunsilk Shampoo
Sunsilk was launched in 1954, in the UK, Sunsilk had quickly become Unilever’s leading international shampoo brand. By 1959, it was available in eighteen countries world-wide marketable devices that identify and differentiate the brand.
Brand
Branding Decisions Branding strategy is one of the most vital decisions taking by marketers. It is a strategy, which brings lots of positive feedback for a firm.
Indivual name: Unilever follow individual name for setting brand name for their different products, such as Sunsilk, Dove (Shampoo), Ponds, Fair & lovely, Dove for skin care.
Brand Elements Brand elements can play a number of brand building roles. Band elements are those trades
Brand elements
Memorable: every consumers mind catches the brand name. Their marketing programs set the brand name in consumers mind. Their short brand name such as: Dove, ponds, Sunsilk are easily memorable.
Meaningful: Every consumer has a clear meaning about sunsilk. Consumer thinks about sunsilk as a product which solve their problem relating with hair.
Likable: From our research we found that most of the people like the brand verbally and visually.
Protectable: The brand name is legally and competitively protectable. The brand retain their trade mark rights and not generic.
Target market of Sunsilk:
The main target market of Sunsilk is females between the ages group 16-40 belonging to thelower and middle income classes. But in their promotional activities, they cover the wholemarket irrespective of these classes.Sunsilk target its market on the basis of consumer buying behavior, income level, and purchasing power of people. For which quantity of the product can be changed according tothe income and purchasing power of the consumers as in case of Sunsilk 120ml and 5ml packs are also available to target low income groups. Traket market of srilanka The main target market ofsunsilk is femalesbe tw ee n theagesgroup16 -40 belonging to
Sunsilk was launched in 1954, in the UK, Sunsilk had quickly become Unilever’s leading international shampoo brand. By 1959, it was available in eighteen countries world-wide marketable devices that identify and differentiate the brand.
Brand
Branding Decisions Branding strategy is one of the most vital decisions taking by marketers. It is a strategy, which brings lots of positive feedback for a firm.
Indivual name: Unilever follow individual name for setting brand name for their different products, such as Sunsilk, Dove (Shampoo), Ponds, Fair & lovely, Dove for skin care.
Brand Elements Brand elements can play a number of brand building roles. Band elements are those trades
Brand elements
Memorable: every consumers mind catches the brand name. Their marketing programs set the brand name in consumers mind. Their short brand name such as: Dove, ponds, Sunsilk are easily memorable.
Meaningful: Every consumer has a clear meaning about sunsilk. Consumer thinks about sunsilk as a product which solve their problem relating with hair.
Likable: From our research we found that most of the people like the brand verbally and visually.
Protectable: The brand name is legally and competitively protectable. The brand retain their trade mark rights and not generic.
Target market of Sunsilk:
The main target market of Sunsilk is females between the ages group 16-40 belonging to thelower and middle income classes. But in their promotional activities, they cover the wholemarket irrespective of these classes.Sunsilk target its market on the basis of consumer buying behavior, income level, and purchasing power of people. For which quantity of the product can be changed according tothe income and purchasing power of the consumers as in case of Sunsilk 120ml and 5ml packs are also available to target low income groups. Traket market of srilanka The main target market ofsunsilk is femalesbe tw ee n theagesgroup16 -40 belonging to