Advertising campaign case study New BMW Series By Ze Chen (30109683) Executive summary Designed for driving Pleasure advertising campaign from the largest luxury brand in the world-BMW. This new designed for driving pleasure features the all new 4 Series Concept. The campaign was promoted by multiple media‚ and the advertisements that have appeared in poster have been used for this analysis. This analysis include the description of the campaign-“Designed for driving pleasure”‚ market
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reports to PT. Reports his frequency of hip discomfort spikes are increasing‚ overall pain level is not changing‚ certainly not improving. Reports regular compliance of stretching. Trying to maintain his activity levels does not feel like he is making poor progress there. OBJECTIVE Hip range of motion is 70 degrees in the horizontal abduction‚ 110 degrees into flexion. No appreciable internal rotation. External rotation about 70 degrees. Right hip is 50 degrees of horizontal abduction‚ 100
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Jamie Pineda Joseph Ragsdale Arianna Rodriguez Lisa Rodriguez Marion Wolak McDonald’s Case Study Strengths Largest Food service business in the world‚ 34‚000 local restaurants serving nearly 69 million people in 118 countries‚ a $40 Billion dollar brand worldwide‚ Universally recognized brand name with a large advertising budget Partners with other high value brands Dannon Yogurt‚ Kraft Cheese‚ Nestle Chocolate‚ Dasani Water‚ Newman’s Own Salad Dressings‚ Heinz Ketchup‚ Minute Maid Juice The majority
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Association: Get the consumer to Feel Good About the Brand. Advertisers want consumers to like their brand. They believe that brand liking leads to purchase. But rather than provide the consumer with hard reasons to like the brand. There are several well-known approaches to getting the consumer to like’s one brand. METHOD A: Feel-Good Ads. These Ads are supposed to work through affective (feeling) association or pre-decision distortion. They are supposed to either link the good feeling elicited by the
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Part 2 Case 3 – E Question (MICRO ISSUES ) 1. should those who developed the Brita campaign have investigated whether the Filters could be recycled before they were public with the Effort ? 2. Should news journalist investigate campaigns of this sort and write about what they find? 3. How does this effort at corporate social responsibility seem like or unlike others – for example ‚ turning in the tops of yogurt containers in exchange for corporate donation to breast cancer research ? Answer
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One of Doves direct competitors is Olay. They have six bar soaps and two massaging bath bar soaps. The Olay brand is known as a brand that celebrates beauty outside and within. Their tagline is “Love the skin you are in.” Olay has a bar name Age Defying Moisturizing Bar‚ which helps reveal younger looking skin. This would be a competition for Dove‚ since Dove doesn’t have an age defying bar‚ but instead it has a sensitive skin‚ which is good for those with sensitive skin. Olay though has no variety
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Introduction to Hip Hop Culture AFST 297 – Fall 2014 Instructor: Finnie Coleman FLC-653 Introduction to Hip Hop Culture AFST 297 Schedule: TU‚ TH 1230 - 1345 Location: Ortega Hall Room 106 Linked with – ENGL 101 Instructor: Robert Christensen Graduate Instructor Schedule: TU‚ TH 1400 - 1515 Location: Humanities Building Room 216 Quiz #1 Historical Context for Hip Hop Culture There is‚ of course‚ a warrantably comfortable feeling in being on the right side of the country’s professed
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Dove: Evolution of a Brand Question: Imagine you have oversight of Dove marketing management. How would you answer to the comment that Dove started a conversation with consumer “that they don’t have control of”? Is the brand “out of control”? Is Dove making a “risky bet”? Symptoms: ▪ Unilever was the world’s largest producer but lacked a unified global identity. ▪ Problems of control as Unilever has managed brands in decentralised fashion allowing direction to be set by brand
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Introduction During the 1990’s baseball was facing some of the most monumental challenges ever “The realignment issue and its impact on the Chicago Cubs were still in litigation. National television revenues‚ which had been growing by leaps and bounds‚ were poised to take a severe dip (as it turned out the next year‚ by more than 50 percent). Attendance at games fell by 1.6 percent in 1992‚ with eighteen of the twenty-eight teams experiencing drops. A 1992 Gallup survey showed that MLB now lagged
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Dove promotional mix The purpose of dove’s promotional mix is to promote and advertise their product to the public to gain interest and awareness about what they have to offer. By promoting their product they are trying to increase sales of this anti-aging lotion and also increase the profit coming into the business. Also they aim to gain more interest in the brand so that they will be able to sell more of their products. Dove uses advertising by commercially advertising themselves on mobile devices
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