Case Study Of E-Brita And Go Green Campaign
Part 2
Case 3 – E
Question
(MICRO ISSUES )
1. should those who developed the Brita campaign have investigated whether the Filters could be recycled before they were public with the Effort ?
2. Should news journalist investigate campaigns of this sort and write about what they find?
3. How does this effort at corporate social responsibility seem like or unlike others – for example , turning in the tops of yogurt containers in exchange for corporate donation to breast cancer research ?
Answer :
1. Yes! It is necessary to test the product before it becomes public because typically the product will undergo a lot of tests.
2. Yes. We can see that campaigns are usually collect a personal information. So it is necessary to investigate the …show more content…
The sender provides knowledge about Brita and Go Green campaign and they provide information about how their products help with the cause. Receiver learn about products and Brita's Go Green Campaign. They were also given information about the different steps that can be taken to help the cause.
S- Brita’s Campaign is socially responsible however, concerns can be raised against this claim. Brita doing well by encouraging others to use their product to help fight against the waste caused by plastic bottles. However, the company does not offer a service the recycles the water filters that are used for their products.
2. It is a common human tendency to accept glitters! The products that we see in the market will be well advertised. Water is a necessity! But not instead of bottled water . Purified water in easy to carry way is the marketing strategy that attracts many of us. We can see that very less people carry home the water filter purified to work places.
3. Yes! Consumers need to base their purchase by analyzing the product with the question of what, where, when, why and how questions related to the product. Although a good SWOT analysis when deciding to buy
Case 3 – E
Question
(MICRO ISSUES )
1. should those who developed the Brita campaign have investigated whether the Filters could be recycled before they were public with the Effort ?
2. Should news journalist investigate campaigns of this sort and write about what they find?
3. How does this effort at corporate social responsibility seem like or unlike others – for example , turning in the tops of yogurt containers in exchange for corporate donation to breast cancer research ?
Answer :
1. Yes! It is necessary to test the product before it becomes public because typically the product will undergo a lot of tests.
2. Yes. We can see that campaigns are usually collect a personal information. So it is necessary to investigate the …show more content…
The sender provides knowledge about Brita and Go Green campaign and they provide information about how their products help with the cause. Receiver learn about products and Brita's Go Green Campaign. They were also given information about the different steps that can be taken to help the cause.
S- Brita’s Campaign is socially responsible however, concerns can be raised against this claim. Brita doing well by encouraging others to use their product to help fight against the waste caused by plastic bottles. However, the company does not offer a service the recycles the water filters that are used for their products.
2. It is a common human tendency to accept glitters! The products that we see in the market will be well advertised. Water is a necessity! But not instead of bottled water . Purified water in easy to carry way is the marketing strategy that attracts many of us. We can see that very less people carry home the water filter purified to work places.
3. Yes! Consumers need to base their purchase by analyzing the product with the question of what, where, when, why and how questions related to the product. Although a good SWOT analysis when deciding to buy