This case is about the brand Dove‚ a successful brand for last 40 year. In 1957 it was positioned as the beauty bar. So in which business they Dove is in? It is beauty. So how do we define beauty? Beauty can be described as natural‚ pure‚ clean‚ fresh‚ aspiration‚ dream etc. It is difficult to define beauty‚ so it is more difficult to describe real beauty. The present case scenario is of 2007 where Unilever wants to reduce its 1600 brands to 400 brands and Dove would be one of the master brands.
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The cosmetic line Ulta Beauty is not only a part of The MAC family company‚ but is a major figure in the cosmetic industry. It started in 1990 as Ulta3 Inc‚ then it later became Ulta3 The Cosmetic Savings Store‚ Inc On Feb. 7‚ 1992. The name changed to Ulta3 Cosmetics & Salon‚ Inc. on July 12‚ 1995. The name finally changed to Ulta Salon‚ Cosmetics & Fragrance Inc. on July 29‚ 1999. The company started in 1990‚ before major competitors like Sephora and LUSH were in the cosmetic business. The main
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Case Study for the Barack Obama Campaign The Barack Obama Campaign case shows how the Internet‚ especially social media can leverage its power to reach and encourage publics engage with communication and activities of the organization fast and cost-effectively. In the period of 2008 presidential election‚ Obama and his official team Obama for America (OAF for short) ran a web-based grassroots campaign and used social media as a tool to interact with supports timely‚ and enhance Obama’s reputation
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Name: null Dover Beach This document combines your writing from the Response Writer with the information from Meaning. To continue your work online‚ copy and paste this document into a Word file. To work away from the computer‚ print Response Writer. Response Writer Follow these three steps to write ten interpretive sentences. 1. Review your responses from Sound and Images. Sound RESPONSE WRITER: Why are irregular lines‚ enjambment‚ and pauses within a line appropriate for a poem with a seaside setting
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S & S Air: Case Study: S & S Air’s Mortgage 3001-3 FNCE Financial Management Week 4 William Jones October 9th‚ 2012 Case Study: S & S Air’s Mortgage Background: S&S Air manufactures light aircraft. The owners of S & S Air‚ Mark Sexton and Todd Story‚ were impressed by the work Chris had done on financial planning. By using Chris’s analysis and looking at the demand for light aircraft‚ they decided that their existing fabrication equipment was sufficient‚ but that it was
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INTRODUCTION This case study will discuss the nursing care and needs of Mrs Audrey Smith‚ a 75-year-old female who was admitted to hospital due to fall at home because she had tripped over her dog. She was brought immediately to the Emergency Department by her neighbour. After a thorough assessment‚ Audrey sustained injury and bruises on her left shoulder and forehead following a diagnosed of fractured left neck of femur. Therefore‚ a surgical treatment of Left Hip Arthroplasty has been advised
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INTRODUCTION ABOUT DOVE * In 1955 Unilever ( Lever brothers) introduced Dove * It was introduced as a mild cleansing ingredient in soap category. * It is always positioned as a “beauty bar” * It contains one fourth cleansing cream which moisturizes the skin instead of drying effect‚ an attribute which is not present in normal soaps. * Unilever promoted its moisturizer preposition heavily through advertisements and finally in 1979 its phrase “cleansing cream” was replaced by “moisturizer
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market) The internal factor that affects the pricing decision of Dove is based on marketing strategy‚ objectives and mix. The Dove Company mostly is working on the market of women’s personal care. Dove has a large range of products from soap to hair shampoo. The company strategy and objective is to have a high level of segmentation to answer to the many needs of the women’s personal care market and to widening stereotype view of beauty in younger generation‚ pre-teen and teenager girls. Besides‚
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DOVE: EVOLUTION OF A BRAND Ques What is a brand? Why does Unilever want fewer of them? * Definition: A name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item‚ a family of items‚ or all items of that seller. If used for the firm as a whole‚ the preferred term is trade name. Why fewer brands? * Global decentralization brought problems of
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Mars Dove Chocolate Brand Audit IMC 613 Brand Equity Management Chocolate is one of America’s favorite treats‚ and companies like Hershey’s‚ Ghirardelli and Dove‚ have captured consumers minds‚ body and emotions with delicious tasting chocolates for more than 100 years. After examining three brands in Dove’s competitive set- Hershey’s‚ Ghirardelli and Unilever Dove- it became obvious that the Dove Chocolate brand has an unfavorable brand association with Unilever Dove soap and does not resonate
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