the form of buying of aircrafts‚ staff hiring‚ pilot hiring‚ etc. Thus‚ the threats of new entrants for AirAsia are very low. AirAsia uses a very simple and effective strategy of selling tickets. People have to buy tickets from AirAsia’s website which they do very easily. Thus‚ through this process‚ AirAsia saves a lot of money by not being liable to pay any travel agent. This Strategy of AirAsia is hard to imitate and makes them less vulnerable to new entrants. It also provides facilities to people
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History of Air Asia AirAsia Berhad‚ is a Malaysian low-cost airline. It operates scheduled domestic and international flights and is Asia’s largest low fare‚ no frills airline. AirAsia was a pioneer of low cost flights in Asia. It is also the first airline in the region to implement fully ticketless travel and unassigned seats. However‚ as of 5 February 2009‚ AirAsia has implemented allocated seatings across all AirAsia flights‚ including in their sister airlines‚ Indonesia AirAsia and Thai AirAsia
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Strategic Analysis of AirAsia 20442396 MGMT8700: Strategic Management 1 Strategic Analysis of AirAsia 20442396 MGMT8700: Strategic Management 2 Strategic Analysis of AirAsia 20442396 Contents Executive Summary 1. Introduction 1.1 Purpose 1.2 Scope 1.3 Method 1.4 Background 4 5 5 5 5 5 2. Findings 2.1 Stakeholder Analysis 2.2 Strategic Transformation 2.3 Core Foundation 2.3.1 Mission 2.3.2 Values 6 6 8 9 9 10 2.4 Strategic Intent 2.4.1 Vision 2.4
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Man‚ 2005) Welcome to AirAsia! AirAsia Berhad (AirAsia) is a one of the public listed on the Main Market of Bursa Malaysia in November 2004.
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17th AnnuAl GenerAl MeetinG Date: Time: Venue: Thursday‚ 24 June 2010 10.00 a.m. AirAsia Academy Lot PT 25B Jalan KLIA S5 Southern Support Zone KLIA‚ 64000 Sepang Selangor Darul Ehsan Malaysia Notice of Annual General Meeting page 151 19.1% Truly ASEAN 2009 saw AirAsia Berhad (“AirAsia”) maintain its strong growth trajectory despite being a challenging year for the aviation industry. Underpinning our growth is our increasing penetration of the ASEAN (Association of Southeast Asian Nations)
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AirAsia: “Now Everyone Can Fly” I. Introduction AirAsia is a Low-fare airline company owned by Anthony Fernandes. The company had its beginnings since 2001 and has been growing rapidly ever since. Within two years‚ AirAsia has proven that low-fare airline models such as Southwest’s‚ Ryanair’s‚ and easyJet’s model would fare well in the Asian marketplace. Its success has even spawned numerous imitators and competitors. But the question still remains‚ can the low-fare model continue to succeed
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its hub in Kuala Lumpur International Airport at breakneck speed‚ undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM1 (US $0.27). In 2003‚ AirAsia opened a second hub at Senai Airport in Johor Bahru near Singapore and launched its first international flight to Bangkok. AirAsia has since started a Thai subsidiary‚ added Singapore itself to the destination list‚ and commenced flights to Indonesia. Flights to Macau started in June 2004‚ while flights to Mainland
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Blue Ocean of Airasia: introduction Blue oceans might provide profitable high-growth for companies with new competitive advantages. Many companies over the worldhi have created blue oceans but these blue oceans only remain in a short periods and quickly become red oceans. Kim and Maugne claimed in their book that in order to have sustainable competition advantages‚ blue oceans should be different attached by low cost. However‚ the fact shows that innovations are expensive so it is difficult to
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Analysis Strengths The achievement that AirAsia received in 2012 is the world’s best low cost airline (AirAsia Berhad‚ 2013). The strength of AirAsia is that‚ they are leading low cost airline in today’s world and have good company strategic management with a successful story in the airplane industry. Their operational strategy that they have formulated at the beginning is consistent with their company’s objectives and was well conducted. Due to this‚ AirAsia able to create strong brand equity and
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perception of low-cost travel‚ giving rise to a diverse cross-section of passengers. The AirAsia chief executive says: "We show that low-cost does not mean low class. In the Jakarta-Kuala Lumpur flight‚ you’ll find women with diamonds sitting beside maids. You could not see that before. That shows we’re reaching everyone." 1) Geographic characteristics The geographic characteristics of the target market of AirAsia are within the Australasian region. Attract people from Australia who wish to visit the
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