two-wheelers in the market. In October 1999‚ in a major strategic initiative‚ HMCL established HMSI. The company made an initial investment of Rs 3 bn to establish a plant with an annual production capacity of 200‚000 units... Activa Launched in 2001‚ Honda Activa was the first scooter model of HMSI for the Indian market. A 102 cc scooter‚ Activa was specially designed keeping in view the needs and preferences of Indian consumers who expressed that the conventional Indian scooter was too big and difficult
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has been redefined after Mr.Schultz returned as chief executive and have been improved enormously implementing day-today and peer-to-peer relationship instead of having a relationship ‘within arm reach’ as per Greg Javor‚ Vce President of Global Logistics for Starbucks Coffee Company (1). The relationships were leveraged to the key levels between the partners and allowed OHL to react quickly and in a more effective way to a changing and Starbucks strategy. Also‚ the improved communication helped to
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needs. Consequently advertisers use color‚ text and images to fight for the reader’s attention; so that they can influence the viewer’s opinion of their product and therefore persuade them to buy their vehicle rather than any other. This ad for the Honda Odyssey builds a theme of tranquility‚ through the use of cheerful colors‚ a peaceful setting and carefully chosen words. When the viewer looks at this ad‚ the first emotion that is felt is tranquility and peace. Using nature is how the advertiser
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emerging business logistics strategies which have emerged in the market place over the last few decades and will remain dominant well into the better half of twenty first century. Analysis through this work will argue that the two strategic concepts‚ namely supply chain integration and cycle time compression‚ represent distinctly different yet complementary approaches to corporate logistics which form the frameworks around which hundreds of firms are building successful logistics system. INTRODUCTION
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Report Cover Page & Title Page American International University-Bangladesh (AIUB) REPORT ON “Logistic System of DHL” Submitted to: Dr. Ehsanul Huda Chowdhury Course Instructor Course: Marketing Research Section: A BBA Program Submitted By: “Foysal Ahmed” “ID 08-12089-3” “Marketing” Date of Submission: 26-12‚2011 MARKETING RESEARCH REPORT ON “Logistic System of DHL” Letter of transmittal December
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levels from 13.7 percent to 9.1 percent. MAP’s inventory investment is 22 percent of total assets and inventory carrying costs are nearing 27 percent of inventory value‚ both of which are consistent with manufacturing industry norms. The outbound logistics is an essential primary activity of the value chain no matter what industry. Question 2 Agricultural commodities and products from the Midwest are shipped to locations around the globe. If global demand continues to grow‚ how will different transportation
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[pic] [pic] Name: Student Number: Class: Teacher: Table of Content Introduction - 3 - Advantages of ERP - 4 - Disadvantages of ERP - 5 - Conclusion of advantages and disadvantages - 6 - Successful ERP implementation - 7 - Failed ERP implementation - 8 - Conclusion - 10 - List of references - 12 - Introduction For this essay I have chosen the analysis of the ERP system. In the last few weeks we have been focusing mainly on ERP and discussing it‚ therefore I have
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Case 3: HubSpot: Inbound Marketing and Web 2.0 HubSpot is a dynamic and promising startup that has recently reached its 1‚000 customer milestone. The company‚ led by founders Brian Halligan and Dharmesh Shah‚ offers an intuitive and easy-to-use marketing software that acts as a tool for customers to spearhead their ‘inbound marketing’ campaigns. The company is an evangelist of ‘inbound marketing’ where companies try to pull prospective customers toward a business and its products through the use
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Introduction Logistics play a major role in our life. Most of the people might not be aware of the importance of logistics until there are problems appear. Under the pressure of arising competitive environment‚ most of the business entities are initiated to focus on the development of logistics. Logistics can be said as the transfers of goods and services from the point of origin to the point of consumptions effectively and efficiently in order to meet the requirement of the customers (Logistics World‚
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ANCILLARISATION Ancillarisation and Sub-contracting in India started simultaneously with the Govt. setting up enterprises almost in all the core sectors viz. manufacturing equipment for Defence/ Railways/ Telecommunications‚ Heavy Electricals‚ Electronic‚ Chemical‚ Fertiliser‚ Petroleum/ Petrochemicals‚ Ship & Aircraft manufacturing and various other engineering and processing industries. The large industries notably HMT and other Public Sector undertaking (PSUSs) started sub-contracting the standard
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