Logistics play a major role in our life. Most of the people might not be aware of the importance of logistics until there are problems appear. Under the pressure of arising competitive environment, most of the business entities are initiated to focus on the development of logistics. Logistics can be said as the transfers of goods and services from the point of origin to the point of consumptions effectively and efficiently in order to meet the requirement of the customers (Logistics World, n.d.). Logistics include the distributions of raw materials, in-progress inventories, finished goods and other related information. Successful logistics enable the business entities to deliver the goods and services consistently to the correct customers on time. Based on the question given, I do not agree with the statements saying that ‘logistics is nothing more than getting goods from one point to another’. Logistics covered much more aspects and involved a lot other activities other than what the statement above mentioned. There are still many different types of activities in logistics such as customer services, inventory management, material handling and packaging, order processing, procurement and et cetera. On the other hand, in order to improve the effectiveness and efficiency of logistics management, a variety of solutions and technology advancements had been introduced to the business market. The literature below will review the other activities and the technologies improvement for logistics (Stock & Lambert, 2000).
Key logistics activities
One of the activities involved in logistics is the customer service. Stock & Lambert (2000) stated customer service is “a customer oriented philosophy that integrates and manages all elements of the customer interface within a predetermined optimum cost-service mix” (p. 24). To design a logistics system, companies should always start with setting a strong and clear customer service objective. Without having a