The Hong Kong Polytechnic University MSc Marketing Management MM579 International Marketing Group Project Hong Kong Airlines – Expansion to India as a Low-cost Carrier Group Members: CHAN Ho Yan Anna (12016408g) CHAN Ling Yin Minty (12016376g) CHAN Tsz Ho Will (12017495g) LAM Yiu Hang Eric (12017557g) SUN Tsz Han Candy (12024075g) Table of Content 1. Introduction 3 2. Current Marketing Mix 4 3. Current Marketing Strategy 6 4. SWOT Analysis 9 5. Expansion
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Hong Kong’s strengths and weaknesses as a conference destination Hong Kong‚ advanced in its geographic location and well-developed society and business environment‚ is regarded as a desirable destination for meetings‚ conferences and exhibitions. According to the Hong Kong Exhibition and Convention Industry Association‚ over 110 international exhibitions and conventions took place in Hong Kong in 2006‚ attracting 62‚000 delegates and 5‚200‚000 buyers worldwide. International congresses and exhibitions
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& Gender Structure of Population in Hong Kong Lam Poon Hiu‚ Theresa Summary 1. Abstract 2. Introduction 3. Background 4. Statistics and Data Interpretation 4.1 Overview 4.2 Age Structure 4.3 Sex Structure 5. Observations 6.1 Ageing population 6.2 Surplus women 6. Suggestions on Policy 7. Predictions 8. Conclusion 9. References 1. Abstract Along with the social and economic development of Hong Kong during the past few decades‚ there
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The 3 objects that represent Hong Kong Culture? Hong Kong is said to be a “Cultural Desert”. However‚ Red-White-Blue bags‚ Cha Chaan Teng and Cantonese Opera are three objects that can represent Hong Kong culture and the spirit of Hong Kong people. Red-White-Blue bag represents the hardworking Hong Kong people. Red-White-Blue bag is a common travel bag used by Hong Kong people‚ especially in low-class family. Most of the bags contained all red‚ blue and white color stripes. However‚ these bags
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Education Reform in Hong Kong: 334 System There are a number of controversies and debates on recent education reforms in Hong Kong. The most recent and debatable one is 334 Education System in 2012. In the following‚ it will first briefly look into the old and new education system. Also‚ it will explore the implications of the new education system to see the causes and consequences. By 2012‚ the 334 Education System replaced the 3223 Education System. The two systems are structurally
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Should Public Exams Be Abolished In Hong Kong? Public examinations play an important role in a student‘s life‚ especially in Hong Kong. Nowadays‚ there is no other ways to promote into university in Hong Kong unless passing the examination. Students have to sit for 2 major public exams including The Hong Kong Certificate of Education Examination(HKCEE) and The Hong Kong Advanced Level Examination(HKALE). Should public exams be abolished in Hong Kong? This topic is a hot issue that many
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[pic] THE CHINESE UNIVERSITY OF HONG KONG School of Accountancy ACY 3151 D– Company Law Preserve The Common Law Derivative Action in Hong Kong Presented to Professor C.K. LOW Submitted by Tony BAI Dongyi; Ashley CHEN Xi; Ri REN Xinyu; Zoe ZHOU Beinan 30 April 2010 Abstract This paper is a response to the First Phase Companies Ordinance Rewrite Consultation Paper Question 7 whether we should abolish the common law derivative action (the CDA) currently retained by sec. 168BC (4) in the amended
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The Skyline and Urban Development ——with Hong Kong for example Nanjing Forestry University 2013 Congru Zhang Abstract： Skyline as a new symbol of the city and the characteristics of the landscape‚ along with the development of the city‚also witnessed the changes in urban history. Scientific and technological development and the psychology of human behavior have become an important factor of city’s skyline. This paper analyzes the Hong Kong; for example‚ explore internal and external causes; space
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Convention Venue Management Evaluation of the Hong Kong Convention and Exhibition Center Introduction Hong Kong‚ which has a good geographical location‚ a well-developed infrastructure system‚ and adequate supply of hotel rooms‚ is a good place for developing convention and exhibition market. Hong Kong Convention and Exhibition Center (HKCEC) was established in 1988 after which Hong Kong exhibition industry experienced rapid growth leading Hong Kong to establish its position as Asia’s trade
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GDP The gross domestic product (GDP) or gross domestic income (GDI) is one of the measures of national income and output for a given country’s economy. GDP can be defined in three ways‚ all of which are conceptually identical. First‚ it is equal to the total expenditures for all final goods and services produced within the country in a stipulated period of time (usually a 365-day year). Second‚ it is equal to the sum of the value added at every stage of production (the intermediate stages) by
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