The Hong Kong Polytechnic University MSc Marketing Management MM579 International Marketing Group Project Hong Kong Airlines – Expansion to India as a Low-cost Carrier Group Members: CHAN Ho Yan Anna (12016408g) CHAN Ling Yin Minty (12016376g) CHAN Tsz Ho Will (12017495g) LAM Yiu Hang Eric (12017557g) SUN Tsz Han Candy (12024075g) Table of Content 1. Introduction 3 2. Current Marketing Mix 4 3. Current Marketing Strategy 6 4. SWOT Analysis 9 5. Expansion
Premium Low-cost carrier Airline Marketing
Exchange Rate System in Hong Kong On Nov 16‚ 2011‚ The IMF Staff Mission visited Hong Kong and showed endorsement on keeping the linked exchange rate in place (HKISD‚ 2011)‚ in spite of the voices of the abolition of the system‚ which causes adverse effects to the Hong Kong economy with monetary policies by the FED (Stephen‚ 2010). This system has been in function from the year 1983. It grants the HKD stability predictability and attracts foreign investments‚ turning Hong Kong into the world financial
Premium Inflation United States dollar Currency
The 3 objects that represent Hong Kong Culture? Hong Kong is said to be a “Cultural Desert”. However‚ Red-White-Blue bags‚ Cha Chaan Teng and Cantonese Opera are three objects that can represent Hong Kong culture and the spirit of Hong Kong people. Red-White-Blue bag represents the hardworking Hong Kong people. Red-White-Blue bag is a common travel bag used by Hong Kong people‚ especially in low-class family. Most of the bags contained all red‚ blue and white color stripes. However‚ these bags
Premium Bruce Lee Qing Dynasty Hong Kong
inflation in Hong Kong Over the past few years‚ the prices of food have been increasing in Hong Kong. The Hong Kong Census and Statistics Department (2010) reported that the increase in food price in 2009 was relatively large. Some of the food items that experienced surges in prices included live chicken (20% increase in average retail price) and fresh beef (7% increase in average retail price). Outcries by the public have suggested that this food price inflation has had a negative impact on Hong Kong’s
Premium Inflation Cost Price
focus of discussion in this essay. In fact‚ euthanasia is allowed in countries like Holland‚ Switzerland‚ Belgium‚ Oregon of the United States (Chesterman‚ 1998). In June 1995‚ in response to legislators urging the legalization of euthanasia in Hong Kong like other countries‚ the Secretary of Health and Welfare Katherine Fok Lo Shiu-ching stated that‚ “As euthanasia is an issue with moral‚ ethical‚ social and legal implications‚ there is a need to seek views not only within the medical profession
Premium Medicine Suffering Physician
Strategic Management Analysis of IKEA Hong Kong Introduction In order to understand what strategic position and direction which IKEA takes in Hong Kong market so as to keep making successful business‚ it is important to conduct a strategic analysis of IKEA HK from internal‚ external factors to its strengths‚ weakness‚ opportunities and threats to evaluate this company. To tide over the economic crisis‚ most of the HK home furniture business tends to “low price strategy” so as to gain market share
Premium IKEA Economics Strategic management
This essay is about the development of social welfare in Hong Kong before the change in sovereignty in 1997‚ which is divided into four stages. The main factors affecting the development of social welfare in Hong Kong before 1997 will then be discussed. There are four phases in the history of social policy in Hong Kong before 1997. They are Residual social policy‚ Partial social policy‚ The Big Bang Social Policy‚ and The Incremental Social policy Phase 1 is Residual Social policy‚ which was between
Premium Hong Kong Hong Kong Secondary education
There are striking similarities if you are to put the philosophical works of Kong Qiu and the religious teaching of Jesus Christ. Kong Qiu‚ better known as Confucius‚ focused his teaching on history‚ law‚ poetry‚ and spiritual writing. The Biblical teaching of the Old Testament also provided similar structure of teaching. Like Confucius‚ these teachings included the books of Genesis and Exodus to provide history‚ Leviticus‚ Gods law which included the Ten Commandments‚ and Psalm which is focused
Premium Confucianism Han Dynasty Confucius
Education Reform in Hong Kong: 334 System There are a number of controversies and debates on recent education reforms in Hong Kong. The most recent and debatable one is 334 Education System in 2012. In the following‚ it will first briefly look into the old and new education system. Also‚ it will explore the implications of the new education system to see the causes and consequences. By 2012‚ the 334 Education System replaced the 3223 Education System. The two systems are structurally
Premium Higher education Secondary school High school
CCCH9003 Modernity and Traditional Chinese Thought 2012-2013 Term Essay ‘Confucianism is of little value in today’s Hong Kong.’ Name: Cheng Ho Kwan UID: 3035068752 Introduction Historically‚ traditional Confucian philosophy fell out of use in China as modernity swept across Asia at beginning of the twentieth century. Since China was defeated by invaded of western countries and the increase industrial power and economic of Europe and United States forced Chinese people to consider
Free Confucianism Confucius China