HTM 3205 Marketing for Hospitality and Tourism 2_2011 ASSUMPTION UNIVERSITY MARTIN DE TOURS SCHOOL OF MANAGEMENT AND ECONOMICS DEPARTMENT OF HOSPTIALITY AND TOURISM MANAGEMENT SYLLABUS 2/2011 Course Title Prerequisites Lecturer Contact Location Course Description HTM 3205 Marketing for Hospitality and Tourism HTM 3103 Consumer behavior in Hospitality and Tourism Industry A. Supaporn Y. ‚ A. Atjima S. CL1203‚ Tel: 02-723-2126 e-mail: A. Supaporn : yodpram@hotmail.com A. Atjima
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Source: Hospitality - Your Keys to Success. Lanny Hass‚ Rob Hawk. NC Cooperative Extension. Hospitality: The Guest Pays the Bills The landowner who offers his property for use by those who pay a fee is in the “hospitality” business. It is important that the customer receive the attention and service that will keep him or her coming back as well as telling others about the business. Customer service problems can be generally prevented or solved by attention to 4 areas: 1. 2. 3. 4. Providing
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Technology – Time to play catch up To be successful in 2015‚ the industry needs to address these problems. The key areas of technological development are likely to be online booking and mobile technology‚ Customer Relationship Management (CRM)‚ smart card technology‚ online social networking‚ data security‚ Artificial Intelligence (AI)‚ self-healing technology and in-room product innovation. As online usage has soared over the last decade the internet has become a vital outlet for all retailers
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ERP Implémentation Méthodologies Paul Bruges A methodology is a roadmap to an implementation. The purpose of a methodology is to deliver an implementation on time‚ according to specifications and within budget. Most vendors‚ especially in the software industry‚ have developed their own methodologies. Consulting companies also developed their own methodologies in relation to a product. Vendors primarily use methodologies as a marketing tool in order to alleviate the fears of the upper management
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Byran Dia FSS4234C Chef Moran Leadership Assignment Article: Which of These Six Leadership Styles works best? Link: http://www.wsj.com/articles/SB10001424052748704041504575045163417674970 Summary/Key Points: The article lists and explains six different leadership styles: visionary‚ coaching‚ affiliative‚ democratic‚ pacesetting and commanding. However‚ it doesn’t necessarily deem any one style to be the best and it stresses that different styles work better than others depending on the situation
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GREENING OF THE HOSPITALITY INDUSTRY: TOWARDS A CONSISTENT‚ MANDATORY‚ RATING STYLE GREEN HOTEL LABELING SYSTEM AN ARTICLE BY VERITY ILEY FOR THE ATTENTION OF THE EDITORIAL BOARD: HEATHER HARTWELL ‘JOURNAL OF FUTURE INDUSTRY ISSUES.’ IN PARTIAL COMPLETION OF BA (HONS) INTERNATIONAL HOSPITALITY MANAGEMENT 14TH MAY 2008 ABSTRACT: Environmental issues are of increasing concern nationally and globally. Consumers expect hotels to be environmentally friendly which is found to influence
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HISTORY OF HOSPITALITY Overview The history of the hospitality industry dates all the way back to the Colonial Period in the late 1700s. Things have changed quite a bit since then; the hospitality industry has experienced significant development over the years as it has faced World Wars‚ The Depression and various social changes. The industry as we know it today began to take form in the early 1950s and 60s‚ leading the way for growth into the dynamic industry we know today.(1) Origins Caring
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In The Hospitality Industry Introduction About the Research The CANE Model Implications for Employers About the Researchers Where to Get the Study INTRODUCTION E mployee turnover within the U.S. fast-food and hotel industries costs those industries in the neighborhood of $140 billion annually. In more bite-sized terms‚ it will cost roughly 100% to 200% of an employee’s base salar y to recruit and train a replacement. Although the turnover rate for these industries hovers between
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METHODOLOGY AND PROCEDURE This paper will discuss the method of research to be used‚ the respondents of the study‚ the sampling technique‚ the instrument to be used‚ the validation of the instrument‚ the administration of the instrument and the statistical treatment of the data that will be gathered. Method of Research to be used According to Swetnam (2000) "Writing Your Dissertation" How To Books‚ research falls into two basic styles‚ "objective" and "subjective". Objective approaches are concerned
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RESEARCH METHODOLOGY MB 0050 [pic] Name: XXXXX Roll number: XXXX Learning centre: XXXX Subject: MB 0050- RESEARCH METHODOLOGY Assignment No.: Set 1 Date of submission at learning centre: [pic] ASSIGNMENTS Subject code: MB0050 (4 credits) Marks 60 subject NAME: RESEARCH METHODOLOGY Note: Each Question carries 10 marks Q1)a. Differentiate between nominal‚ ordinal‚ interval and ratio scales‚ with an example of each. b. What are the purposes of measurement
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