of research they are about to do. For example‚ we all know that Hong Kong is the most popular city in China‚ and there are increasing numbers of tourists visit Hong Kong. MayFlower Inc. wanted to invest in hospitality industry. Therefore‚ the objective was whether to join the hotel industry or not‚ was it profitable? • Identify possible marketing actions Develop specific criteria used in evaluating proposed solutions to a problem. Because different research outcomes lead to
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INDIVIDUAL ASSIGNMENT 2 NAME: ERWIN CHOE STUDENT ID: HS 101449 MODULE: APPLIED RESEARCH METHODS LECTURER: DR. FREDERICK HALCON Table of Contents Chapter 1: Research Problem 1.1 Introduction and Background3 1.2 Statement of the problem 4 1.3 Statement of Research Objective5 1.4 Conceptual Framework6 1.5 Research Hypotheses7 1.6 Significance of the Study and Research Value8 1.7 Scope and Limitations9 Chapter 2: Review of Related Literature and Studies..................10 Chapter
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Ph.D. THECENTERFORHOSPITALITYRESEARCH.ORG • CORNELL UNIVERSITY BEST-AVAILABLE-RATE PRICING • 1 Best-available-rate Pricing at Hotels: a Study of Customer Perceptions and Reactions is produced for the benefit of the hospitality industry by The Center for Hospitality Research at Cornell University Gary M. Thompson‚ Executive Director Glenn Withiam‚ Director of Publication Services Advisory Board James C. Allen‚ Executive Vice President‚ Wines‚ Southern Wine and Spirits of New York Jan
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main purpose of this paper is analyzes the issue of turnover culture‚ causes of turnover‚ negative effects of turnover‚ and offers suggestions for curtailing the rate of turnover in the industry. The problem of this article is that employee turnover continues to plague the leisure‚ tourism and hospitality industry as keeping and retaining employees become a huge issue. A common estimate is that employee turnover costs 1.5 times the departing employee’s income. Unemployment rate rose from 7.6 to 8
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Disposable income‚ leisure time and safety environment are three fundamental requirements for a traveller who wishes to travel away from their usual place of work. At present‚ there is a growing trend of ‘Silver Hair’ market travels in the hospitality industry. The economists‚ sociologists and scholars indicate this tendency will set to rise in the near future due to the growth of world aging population. People with disabilities and senior citizens face lot of difficulties‚ as they are unable to
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finals have taken its way to its last. Since the first two months of discussing the topics covered by the course subject THM 56 with the descriptive title of Hospitality Management & Operational Management/ Introduction to HRM‚ I have come to know lots of information pertaining to running and operating a hotel in a competitive tourism industry from its organization to its administration. The history of the first and most famous hotels before and the Front Office was quite an interesting fact. Now going
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principles (Mabey‚ Salaman and Storey‚ 1998). Proficient‚ skilled workers and motivated employees are crucial in service industries especially hotel industries. Usually the hotel industry is depending on how the workers deliver their service to the customers and it is obviously seen that hotel’s employees are playing an important role in this industries. The hotel industry should provide training on dealing with people and providing right service which meets the standard requirements. It
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Vision and Mission Through the years‚ Shangri-La group philosophy has been “Shangri-La Hospitality from a caring family.” They always believed in the unique features captured by Asian hospitality. They promise to provide guests with distinctive Asian standards of hospitality and provide excellence service to customers to assists them to stand out among their peers. The key of the Shangri-La brand was marinated in offering customers a memorable experience by mixing local cultures‚ glamorous art and
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Abstract This paper discusses the strategies on the sustainable development of Chinese hotels under the globalization. These strategies will be based on environment‚ technology and service quality. To speed up the development of Chinese hotel industry and to keep it more healthy and sustainable‚ the environment factor seems to be particularly important. Nowadays‚ it really becomes a trend that more and more consumers are willing to choose green products and green consumptions initiatively which
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Case Study: Hotel Occupancy Rates Jennifer McCoy GBA 305 Case Study: Hotel Occupancy Rates The U.S. hospitality industry has recently experienced the highest rate of business failures since the ‘Great Depression’. Hundreds of businesses have declared bankruptcy. Even more have gotten into financial distress such as earnings slumps‚ cash flow deficiencies and mismanagement of resources that could lead to bankruptcy. These problems will not go away. They must be managed away. This
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