A marketing information system (MIS) is a set of procedures and methods designed to generate‚ analyze‚ disseminate‚ and store anticipated marketing decision information on a regular‚ continuous basis. An information system can be used operationally‚ managerially‚ and strategically for several aspects of marketing. A marketing information system can be used operationally‚ managerially‚ and strategically for several aspects of marketing. We all know that no marketing activity can be carried out in
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I INTRODUCTION Background of the Study The Student Collegiate Record or SCR is playing an increasing role in the working stratagem of registrars. It enables them to hold and access the information of students like name‚ student number‚ date of birth‚ citizenship‚ gender‚ parents or guardian‚ occupation‚ permanent home address‚ schools graduated‚ course‚ year‚ subject‚ total number of units and final grade. The registrar records‚ edits and keeps all the information of old and new students thereby
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ASSESING CUSTOMER LIFETIME VALUE Tuscan Lifestyles catalogs markets a number of products such as cookware‚ tableware‚ linens and decorative home accessories. Due to the nature of the products and the business‚ it is difficult for the company to know whether or when the customer makes additional purchases. The company is looking to see whether a customer’s initial purchase amount is predictive of the overall lifetime value of the customer and base their future marketing plans on the outcome. For
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Fraud Prevention and Detection August 2009 Fraud Prevention and Detection for Credit and Debit Card Transactions Richard Collard Senior Business Lead and SME - Market Development ILOG‚ Software Sales‚ IBM Sales and Distribution Fraud Prevention and Detection Page 2 Contents Preface 2 Preface Over the past 20 years‚ financial institutions‚ governments‚ insurers and retailers have seen an explosion in the amount and types of fraud perpetrated against them. In the United Kingdom
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VALUE CHAIN SYSTEM The value chain concept was created by Michael Porter and explained in his book “Competitive Advantage”‚ published in 1980. The value chain is a series of activities that create and build value- culminating in the contribution of total value to the organization. Porter used the concept of value chain as a systematic approach to examining the development of an organization’s competitive advantage in the marketplace. In using the value chain concept‚ the total activities undertaken
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CHAPTER TWO: LITERATURE REVIEW 1.9 Introduction 2.0 Objectives of an internal control system 2.1 Identify customizable components 2.2 To identify factors that promotes the effective implementation of internal control system. 2.3 Challenges associated with internal control systems. 2.4 Limitations of internal controls 2.5 To identify the top rated types of internal controls. CHAPTER TWO
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•Ethics - set of beliefs about right and wrong behaviour •Ethical behaviour conforms to generally accepted social norms •Virtues - Habits that incline people to do what is acceptable •Vices - Habits of unacceptable behaviour •Value system - Scheme of moral values 7 The Importance of Integrity •Integrity is a cornerstone of ethical behaviour •People with integrity –Act in accordance with a personal code of principles –Extend to all people the same respect and consideration that you
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According to Kotler (2009) a marketing intelligence system is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment. A marketing intelligence system also facilitates accurate and confident decision making in determining market opportunity‚ market penetration strategy and market development metrics. Hans Heldin (2010) noted that data must be integrated into the market intelligence systems through proper intelligence for corporate decision-making
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International Management Review Vol. 3 No. 2 2007 Decision Support Systems and Artificial Intelligence Technologies in Aid of Information Systems Based Marketing John Crunk‚ Max M. North Southern Polytechnic State University‚ Georgia‚ USA [Abstract] The primary goal of this study is to predict the next logical and practical approach in the use of advanced Decision Support Systems (DSS) and Artificial Intelligence to find and evaluate markets for prospective products. In addition to determining
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Justification for an Internal Control System Organizations that do not have the proper internal controls tend to deteriorate over time. Therefore‚ companies should incorporate effective internal control systems to accompany other risk management approaches like insurance and risk portfolio. Internal Control Systems can provide an additional reference tool for organizations to identify and assess operating controls‚ financial reporting‚ and regulatory compliance processes and to formulate preventive
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