Characteristics of customer service Bitner‚ Fisk and Brown (1993) suggest that the major output from the services marketing literature up to 1980 was the delineation of four services characteristics: intangibility‚ inseparability‚ heterogeneity and perishability. These characteristics underpinned the case for services marketing and made services a field of marketing that was distinct from the marketing of products. The literature highlights intangibility as one of the key characteristics of
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effectiveness of the message in the communication process’ (Lancaster‚ Essential of marketing management). There are four types of noise (Murdock‚ Ehow): There is also noise in intercultural communication. For effective communication in an intercultural interaction‚ marketers should use common languages in their communication process and avoid using slangs (Nordquist‚n.d) In order to cut through noise‚ advertisers can adopt a range of strategies. A critical and one of the most important strategies
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Bullwhip Effect Causes and Impact. How Can Improved IT Support Reduce Bullwhip Effect Dnyanesh Sarang Table of Contents 1 Introduction 2 2 Supply Chain & Bullwhip Effect 2 3 Causes of Bullwhip effect 4 3.1 Demand Forecast Updating 4 3.2 Order Batching 5 3.3 Price Fluctuation 5 3.4 Rationing and shortage gaming 5 4 Impact of Bullwhip Effect 6 4.1 Manufacturing Cost 6 4.2 Inventory Cost 6 4.3 Replenishment Lead Time 6 4.4 Transportation Cost 6 4.5 Level of Product Aavailability
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Work is now commonly organized into teams in most organizations‚ and conventional wisdom is that working in groups is more productive than individual work. Yet‚ research on work in groups shows that teamwork can actually inhibit or even damage productivity. Why? One reason is that under the cover of group work people are less productive‚ sometimes even satisfied that others are the same. Originally‚ this behavior was called “social loafing‚” a term coined by a French professor‚ Max Ringelmann in
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How management can undermine motivation at work First of all I’ll have to say I was surprised by the results of the questionnaire taken as it showed that I’m a moderately autonomy supportive (MA) manager. Based on previous experiences in leadership roles and feedback from my teams and friends I would have claimed to be a highly controlling manager‚ who mainly dictates and prescribes the solution to employees as I deem it quicker and more effective than letting them figure out solutions themselves
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Marketing to LGBT Consumers: Is the Gay Market Worth the Hype and if so How Best to Reach As a gay man who began the journey of self-identifying as such in 1993‚ I have observed over the past two decades a seismic shift in how the marketplace approaches gay consumers. At first blush‚ given the historical marginalization of homosexuals‚ I ask myself what makes the gay market (the preferred term used by the marketing industry to reference what call LGBT or GLBT representing Lesbian‚ Gay‚ Bisexual
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i.) In business activities‚ you can take two routes; socialist and capitalist. In a socialist business environment‚ you would be dealing with public or common ownership. When there’s socialism in business there is an equal say‚ and it would include equal power relations‚ and maybe even cooperating with another manager. In a capitalist business environment‚ it is more along the lines of private ownership. When there’s capitalism in business‚ the final say and decisions are made by the person in
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STIE IT&B CAMPUS “How Facebook Can Get Income And Users Also Get Profit” (Research Methodology) Assignment 1 Name : William Wardhana Kasim ID : 1002041 Class : Square Enix Submission Date : 21st January 2013 Lecturer : Sir Robin Lho Facebook is the one of many social network that used to connecting people around the world. Facebook make our account free by using our email
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Introduction: "The customer is always right" is a famous business slogan. The underlying truth behind this statement is recognizing that customers are the life blood for any business. Understanding the importance of good customer service is essential for a healthy business in creating new customers‚ keeping loyal customers‚ and developing referrals for future customers Important of Customer Service: Customer service is important because customer service does more than simply provide a means
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How Can Virtual Reality Improve Education? Virtual Reality is changing the way individuals view and interact with the world and it is not just for video games anymore. In the educational context virtual reality can enhance and successfully improve education. As a graduate student in Second Language Acquisition I am interested in exploring how virtual environments can be integrated in the language curriculum to aid and enhance students’ learning. The traditional language textbook has become an outdated
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