Title: Brand Management Maximum Marks: 80 Question No. 1 is compulsory and is for 16 Marks. Please attempt any 4 questions from question number 2 to 9. 1. Case Study : (Compulsory) BURNOL Burnol has been around for six decades as a yellow burns-relief ointment. It has almost become a generic brand. Its yellow colour reminds one of turmeric‚ the traditional burns-relief remedy. The brand has been
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ADMINISTRATIONMKT 473: MARKETING COMMUNICATIONSFINAL EXAMINATION: REVISION | | Question 1“Green Marketing” appears to gain popularity among marketers today. To some marketers it helps them to develop a competitive advantage. The Directors of Cathay Pacific Airways seems to believe strongly in the advantages of “Green Marketing”.As the Regional Manager for Cathay Pacific Airways‚ you are asked to provide some inputs on what activities and strategies that the company can take to position itself
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Table of context 1. Introduction 3 2. Steps and phases in developing a psychological measure 3 2.1 Planning phase 3 2.2 Item writing 4 2.3 Assembling and pretesting the experimental version of the measure 4 2
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Describe the nature and the process of communication within organisations in general.. History of Organizational Communication (This entire page contains gender bias language‚ i.e. "he‚ him‚ his‚" etc. Please edit) The field traces its lineage through business information‚ business communication‚ and early mass communication studies published in the 1930s through the 1950s. Until then‚ organizational communication as a discipline consisted of a few professors within speech departments who had
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Tesla’s Integration of Marketing Communications Tesla Motors Inc. gained widespread attention by producing the Tesla Roadster in 2008‚ the first federally-compliant electric vehicle. The roadster is also impressive because of its sports car design. Tesla then followed in summer of 2012 with the release of the Model S in the United States‚ which is a fully electric luxury sedan. Tesla Motors was founded in 2003 by a group of intrepid Silicon Valley engineers who set out to prove that electric
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Integrated Marketing Communication Report Contents Executive summary ………………………………………………………….. 2 Situation analysis ...………………………………………………………….. 3 Objectives ……………………………………………………………………… 5 Strategy ………………………………………………………………………… 6 Tactics ………………………………………………………………………….. 7 Action …………………………………………………………………………… 9 Control ………………………………………………………………………….. 12 Reference ………………………………………………………………………. 14 Appendices …………………………………………………………………….. 15 Executive Summary Spoonfed is
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live in a sophisticated society‚ where developed countries want better education‚ better life style‚ and better healthcare. Whereas in the underdeveloped countries‚ they want a place where they can express their thoughts‚ a place where they can hold a pencil and place where they can learn about who they are. As Malala Yousafzai said “One child‚ one book‚ one pen‚ one teacher can change the world”. We do not appreciate how blessed we are‚ we do not know how the children of the underdeveloped/ developing
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ABSTRACT: Our body can be used for linking your mobile phone or MP3 player to a cordless headphone‚ digital camera to a PC or printer‚ and all the accessories you carry around to each other. RedTacton is a new technology that is completely different from wireless and infrared. A transmission path is formed at the moment‚ when a part of the human body is get contact with a RedTacton transceiver. On separating the ends‚ the contact between the receiver and body‚ ends the communication. Human Area Networking
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Implementation and Control of the Marketing Plan The primary means of marketing directly to the target market of existing customers will transpire through means of Television ads‚ customer email‚ updates to the company website‚ radio and billboard advertisements. Though the marketing plan will necessitate extensive advertisements initially‚ once adequate information is released‚ this requirement will dissipate. The Control measurement to when the company establishes adequate advertisement will occur
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Abstract In an increasingly competitive marketplace‚ greater emphasis is being placed on brand image development as the basis for consumer discrimination. Advertising has a central role to play in developing brand image‚ whether at the corporate‚ retail or product level. It informs consumers of the functional capabilities of the brand while simultaneously imbuing the brand with symbolic values and meanings relevant to the consumer. These two functions of advertising closely parallel the informational
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