MARKETING OF BANKING SERVICES. 1. Introduction. Bank Marketing. Why Bank Marketing. Features of Bank Marketing. Services. Characteristics of Services. Difference between Product and Services. 2. Marketing. Features. Marketing of Tools and Techniques. Marketing Mix in Banking. Growth of Service Market. Marketing Approach in Banks. 3. Justification for Marketing the Banking Services. Satisfaction of Customer Needs. Bank Marketing in the Indian Perspective. 4. Articles
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HUMAN RESOURCE DEVELOPMENT. A definition of HRD is "organized learning activities arranged within an organization in order to improve performance and/or personal growth for the purpose of improving the job‚ the individual‚ and/or the organization Importance of Training and Development I. Help in addressing employee weaknesses: Most workers have certain weaknesses in their workplace‚ which hinder them from giving the best services. Training assists in eliminating these weaknesses‚ by strengthening
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Managing Human Resources Contents Introduction 1 Task 1 1 1.1 The Guest’s model of Human Resource Management 1 1.2 The differences between Story’s definitions of HRM‚ personnel and Industrial Relations (IR) practices: 3 1.3 The implications of developing a strategic approach to HRM for line managers and employees in organizations 5 Task2 6 2.1 A model of flexibility is applied in my organization 6 2.2 The types of flexibility developed in my organization 7 2.3 The use of flexible
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computers are universally used for word processing‚ and spread sheets have become the workhorses of office life. As a result‚ electronic records are being created virtually everywhere in the world. Wherever computers are used to carry out a function records are being generated. Records provide the primary evidence of how the functions of public administration are carried out. They are the building blocks of accountability. In a growing number of organizations human resources are now viewed as a source
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Human resource planning has a major role to meet the company objectives in professional and efficient comportment. In this case study planning process is to meet the short term‚ by having the right people and the right skills of workforce to supply demands of the new contract at the same time to adjust staffing change for long term objectives. As an HR manager main role is to meet business needs through workforce planning. Part of the planning is to investigate and gather information where the company
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QUESTION 1 It is only companies that put extra effort and resources into developing‚ training and properly incentivising their workforce that will be able to retain their good staff. Critically discuss how Pfizer‚ with their biggest challenge being “the skills shortage and the retention of talented and skilled staff”‚ attempts to overcome this challenge. 1.1 Introduction The twenty-first century is characterized by businesses that are evolving in a rapidly changing and competitive environment
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Human Resource Planning Human Resource (HR) Planning is the practice of determining and analysing the requirement for and supply of workforce in order to achieve the organisation’s goals and objectives‚ fulfil its mission and reach its vision (Mathis & Jackson‚ 2000). HR planning predicts forces that will affect the availability and requirement of employees in the future. This process will result in top executives having superior analysis
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Textbook Pg. 348-361 Dimensions for Satisfaction * Customer-centric - Qualitative (Subjective) - Focus Group / Open-ended Questions - Interviews / In-depth Questions - C-I-T / What happened? - Laddering Technique / Systematic Importance Approach - Quantitative (Measurable) - Survey / Questionnaire (Descriptive Research) Research Framework Find independent variables that affect the dependent variable. Or have a mediating variable between both. Or
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associated with decreasing organization performance as measured by profit and customer service‚ thus retaining talents is always a challenge for human resources managers. Turnover could be attributed to many reasons‚ like‚ poor remuneration‚ low job satisfaction‚ low employee engagement‚ etc‚ which in fact varies among different company. In this research‚ we will examine the underlying cause of turnover (with our focus in turnover intention) for T Company‚ which has a record of high turnover rate especially
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Human Resource Management Reassessment Work The hospitality sector is one of the world ’s fastest growing industries. However‚ huge problems still exist in attracting and retaining a skilled workforce; DiPietro (2007) stated that ’Two enduring things in the industry are: high staff turnover‚ which affects the ability to deliver a consistent brand experience‚ harming businesses and the fact that not enough people see our growing industry as somewhere to build their careers. ’ The industry for
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