Contents 1.0 Company background 2 1.1 Introduction 2 2.0 Strategy identification 3 2.1 HP Marketing mix 3 2.1.1Product 3 2.1.2 Place 4 2.1.3 Price 4 2.1.4 Promotion 4 2.2 E-Customer Relationship Management 5 2.3 Virtual Communities 5 3.0 Environmental Analysis 6 4.0 Segmentation and targeting‚ differentiation and positioning 7 4.1 Market segmentation 7 4.1.1 Demographic 8 4.1.2 Psychographic segmentation 9 4.1.3 Geographic segmentation 9 4.1.4 Positioning for the future 9 4.1.5
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The Five Competitive Forces That Shape Strategy Competition for industry profits goes beyond the direct competitors in the business. It included four other competitive forces as well: • Customers • Suppliers • Potential entrants • Substitute products This extended rivalry that results from all five forces defines an industry’s structure and shapes the nature of competitive interaction within the industry. Industry structure drives profitability‚ not products or services‚ or mature or
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technical and fundamental anlaysis on HP Assignment type: Individual Submitted to: Dr. Timothy Submitted by: Mubashar Javaid Chaudhry Submitted on: 07/01/2013 Faculty of Business‚ Environment and Society Table of Contents 1. Introduction 3 2. Technical Analysis 3 3. Fundamental Analysis 16 4. Theoretical Evidence 21 5. Conclusion 24 6. References 25 1. Introduction Hewlett- Packard‚ also known as HP‚ co-founded by Bill Hewlett and Dave
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7/22/2015 A Five Forces Example: Consumer Products Course 206: More on Competitive Positioning A Five Forces Example: Consumer Products In this course 1 Introduction 2 Porter’s Five Forces 3 A Five Forces Example: Consumer Products 4 Getting Back to Moats 5 Types of Narrow Moats 6 Wide Moats 7 Wide Moats Versus Deep Moats 8 The Bottom Line The five forces concept is perhaps best explained through example. (Porter’s work is nothing short of excellent‚ but it is a heavy read.) Let’s
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lower cost Compaq was a significant player in enterprise systems and HP in IT services business Wider spectrum of products for its clients through the merger Strong brand recognition‚ something that takes time to build Highly complimentary R&D Overlapping management Overlapping product lines Diluted interests in imaging and printing which were traditionally HP’s strengths Opportunity Threat The next IBM? (HP was looking to expand its services business through both organic and
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HP provides people with opportunities to learn essential business and IT skills‚ empowering the next generation of entrepreneurs to succeed in a global economy. For example‚ HP LIFE e-Learning uses HP’s innovative cloud-based technology‚ enabling millions of entrepreneurs and students to establish and grow their own businesses‚ create jobs‚ and help communities thrive. They extend the reach of HP LIFE e-Learning with partners such as the Education Development Center Inc.‚ United Nations Industrial
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successful. HP – Compaq Case – As the PC‚ printing and services related to this and IT were changing fast because of customers and enterprise’s increased expectation from the manufacturer and service providers. The industry saw the biggest change from 1990 to 2000. In this period Dell became leader in PC space mainly using the the make to order concept and then dealing directly through their web site with the customers. And IBM was leader in high end high growth service related space. HP on the
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Porter ’s Five-force Model and it ’s continued validity as a strategic management tool Porter ’s Five-force model is a theoretical guide to understanding the pressures that are felt by an industry‚ and by analogy‚ on a company. It can be used in such a way as to allow “the strategic business manager seeking to develop an edge over rival firms … to better understand the industry context in which the firm operates” (Porter‚ 1999). The key to any successful (e.g. profitable) business venture is an
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Porter’s Five Forces Analysis Threat of New Entry There are many companies manufacturing and selling office products at an international level. New entrants can find it easy to enter and establish their position in the market by basing their strategy on low cost. The market offers growth opportunities to new entrants as well indicating low entry barriers for the firms wanting to enter into the area of office products. Therefore it can be stated that Staples Inc is operating in an industry where
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1.5 Competition and five forces: In order to achieve average return‚ Customer satisfaction is a core competency that every organization should focus. Business level strategies are used to carry out this core competency. Actions which are taken to add values to customers and gain competitive advantage in a specific market with the single product or service‚ are included in the business level strategy. The main concern of a business level strategy are position of a firm in the industry‚ firm’s competitors
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