Chapter 2 The external environment: Opportunities‚ threats‚ industry competition and competitor analysis Knowledge objectives 1 Explain the importance of analysing and understanding the firm’s external environment 2 Define and describe the general environment and the industry environment 3 Discuss the four activities of the external environmental analysis process 4 Name and describe the general environment’s six segments Knowledge objectives 5 Identify the five competitive forces
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Department of Environment and Natural Resources (DENR)‚ ‘the Philippines is one of the few countries in the world that is both a mega-diversity country and a biodiversity hotspot. It has fragile tropical ecosystems and is an outstanding biodiversity hotspot. The DENR has described the Philippines as the ‘hottest of hotspots’ in the world in terms of threats to its ‘mega diverse’ biodiversity. It highlighted the ‘urgent need to properly manage natural resources and protect the environment’. In a once
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The Marketing Environment Environmental Variables There are two categories of variables in the marketing environment that shall shape all aspects of a company’s strategic plans: 1. Macro environmental category includes: demographic; economic; social-cultural; competitive; political-legal; and technology variables. 2. Microenvironmental category includes: the company itself; customer served by the company; suppliers; distributors; market intermediaries that assist in making and marketing
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Year 10 Commerce Assessment Task: Political Involvement Carbon Tax Question 1: Identify and outline the nature of the issue you are researching. Include a description of this issue‚ why it has arisen and its impact on society. The carbon tax is one of Australia’s biggest current political issues‚ the scheme itself was developed to help tackle climate change and help Australia environmentally. Carbon is present in all fossil fuels (coal‚ petroleum‚ and natural gas) and is released as carbon dioxide
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A study guide series on peAce And conflict for independent leArners And clAssroom instructors Governance‚ corruption‚ and conflict United StateS inStitUte of Peace Washington‚ D.C. Table of Contents 3. Preface Introduction Corruption Corruption‚ Society‚ and Governance Corruption‚ Conflict‚ and Peacebuilding Conclusion Glossary Discussion and Investigation Activities Discussion I: Introduction to Governance and Corruption Discussion II: Identifying Corruption and the Role of Governance
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Introduction Business environment is an element that will affect all the activities of an organization. Besides‚ it will bring firms both opportunities and threats because of its uncertainties. Business environment is uncertain‚ complex & dynamics; organization should apply more flexibility & discontinuity ways to manage them. A firm cannot control the environment because it is unpredictable in its direction and speed of change‚ such as interest rates‚ rate of inflation and exchange rate. Business
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The marketing environment of a firm consists of 2 different parts‚ the micro-environment‚ and the macro-environment. The micro environment of a firm is all the actors within a firm which affects its ability to sell final products to its customers. The macro environment‚ are all actor which are potentially harmful‚ and pose a threat towards the firm. The micro environment is affect by 6 actors‚ which are the firm‚ suppliers‚ market intermediaries‚ customers‚ competitors‚ and the public. Within
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Political Advertising: What Effect on Commercial Advertisers?* Shanto Iyengar and Markus Prior Department of Communication‚ Stanford University June‚ 1999 This research was supported by grants from the John and Mary R. Markle Foundation and the University of California‚ Los Angeles. Introduction Commercial advertising has always been a central feature of filipino culture. As encountered in the mass media‚ it is pervasive and inescapable
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Political Participation The term political participation refers to different mechanisms of public to express opinions or to influence political decisions. Typically‚ political participation is often defined in terms of instrumental acts‚ such as voting in national elections. Thus‚ political activities beyond voting are regarded as unconventional. Indeed‚ through voting‚ the members of the modern society are able to express their opinion about public policies. However‚ the democratic process
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evaluate the environment not only prior to the start-up of their business but also during the growth stage of ventures. The environment means the situation where the company business ventures operate. As we know‚ ventures environment can be divided into two sections that are External environment and Internal environment. And the external environment also divided into two parts‚ which are Macro environment and Micro environment. But in this section‚ I just discuss about Macro environment. The elements
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