The market research process Market research is the collection and analysis of information about a business”s markets. This can cover features such as market trends‚ customer behaviour and opinions and the business strategies of competitors. Its purpose is to help a business decide its marketing mix. This is sometimes known as the four Ps: Types of research There are different types of market research. One important classification is between primary research and secondary research. •
Premium Research Quantitative research Marketing
Management Cross-cultural challenges when doing business in China.(Research Note) Abstract With the globalisation of world business‚ China has become an appealing 有吸引力的market for foreign investors. The problem of cross-cultural management arises as the cooperation between China and its culturally different Western partners continues to increase at an unprecedented无前例的 rate. This paper presents an understanding on the general cultural differences between America and China by applying the cultural dimensions
Premium Cross-cultural communication Culture Geert Hofstede
TEACHING CROSS-CULTURAL COMMUNICATION Paul Kalfadellis Working Paper 34/05 May 2005 DEPARTMENT OF MANAGEMENT WORKING PAPER SERIES ISSN 1327–5216 Abstract The ability of managers to interact with individuals from cultures other than their own‚ requires a concerted effort on the part of business educators and academics to ‘train’ and ‘educate’ today’s students and tomorrow’s managers in the area cross-cultural communication. This is not necessarily an easy task. Teaching cross-cultural communication
Premium Cross-cultural communication Culture
Coss Cultural Communication: Perspective of Royal Dutch Shell Shell has over 100 different nationalities in its employee population. In a global organization like Shell‚ people need to constantly work with people from other nationalities as part of expatriate assignments. We had a candid interaction with company’s global learning head Manojit Sen. We are elucidating few interesting points from the discussion. Global organisations like Royal Dutch Shell face the constant challenge of cross cultural
Premium Cross-cultural communication Culture Royal Dutch Shell
A Case Study Of Kfc’s Cross-Cultural Marketing In China A Case Study of KFC’s Cross-cultural Marketing in China Summary: In 2007‚ KFC had opened 2000 outlet stores in china‚ leaving rival MacDonald’s far behind‚ achieving high praise from Chinese consumers and defeating challengers again and again. From the perspective of cross-culture‚ this paper tries to analyze the marketing strategy of the American fast food chain stores in china and give multinational food and beverage companies suggestions
Premium Fast food Restaurant China
approximately 500 words‚ what motivates you to study Cross-Cultural and Sustainable Business Management at the graduate level‚ what attracted you to this program‚ and what‚ from your own academic and/or professional experience‚ you can bring to the program. With developing globalization of business‚ it is critical to business success that employees have the ability to effectively communicate with one another across cultural barriers. Cross-cultural understanding and tolerance by individuals serves
Premium Culture Business Management
‘Effects of Globalization and Cross-Cultural Experiences in Education Sector’ Introduction I wonder if we can assume that the growing trend of people choosing to study abroad is a consequence of globalization. Furthermore I am interested in understanding the globalized educational culture and its’ associated issues on a local and international basis. The main objective of my research is to acquire as much information as possible and develop extensive knowledge of the research subject. Therefore
Premium Research Quantitative research Scientific method
CROSS CULTURAL CONFLICT IN “THE TIGER’S DAUGHTER” OF BHARATI MUKHERJEE Rajaram Solaimalai Associate Professor in English‚ Thiagarajar College of Engineering‚ Madurai625 015 Tamil Nadu‚ India email: sreng@tce.tce website: www.tce.edu ____________________________________________________________ ____________ ABSTRACT: Bharati Mukherjee‚ an Indian born American novelist‚ is a familiar voice in the Indian Diaspora. Her fiction truly reflects the temperament and mood of the present American
Premium Bharati Mukherjee India Culture of India
Assignment – 01 Challenges In Cross-cultural Communication And How To Overcome Them. Introduction Culture is a shared system of symbols‚ beliefs‚ attitudes‚ values‚ expectations and norms for behavior. Simply‚ culture is the integration of what a man does‚ what he wears‚ what he eats‚ what he believes and so on. Cultural background influences the way a man prioritizes what is important in life‚ helps define his attitude toward what is appropriate in any situation and establishes the rules
Premium Culture High context culture Anthropology
Study of KFC’s Cross-cultural Marketing in China Summary: In 2007‚ KFC had opened 2000 outlet stores in china‚ leaving rival MacDonald’s far behind‚ achieving high praise from Chinese consumers and defeating challengers again and again. From the perspective of cross-culture‚ this paper tries to analyze the marketing strategy of the American fast food chain stores in china and give multinational food and beverage companies suggestions. Key words: KFC‚ fast food‚ cross-cultural marketing 1.
Premium Fast food Public relations Fast food restaurant