Should HubSpot narrow their target by focusing exclusively on either Owner Ollies(OO) or Marketer Marys(MM)? Should they target both? From Appendix‚ the Customer Lifetime Value (CLV) for OO is $4814‚ while the CLV for MM is $10‚625. This can incorrectly lead to a conclusion that OO are less valuable than MM to HubSpot. However‚ we need to factor in the market size and the number of customers that HubSpot has. OO make up the very small and the small company segment in the market (73% of the
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HubSpot: Inbound Marketing and Web 2.0 Highlighted S.W.O.T. Analysis Strengths * HubSpot is considered a leader and innovator in inbound marketing strategies/practices and a sought after producer of Web 2.0 technology (applications and software). * HubSpot has already reached 1000 customer mark. * coined the term ’inbound marketing’. * HubSpot’s freeware (The Website Grader‚ The Twitter Grader and The Facebook Grader) had proved extremely popular. * In 2009 more
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Halligan and Shah‚ the founders of HubSpot‚ are faced with the question of how to accelerate Hub Spot’s growth rate and increase profitability. HubSpot recently broke the 1‚000 customer mark and management needs to decide whether to continue targeting both Marketer Mary’s (MMs) and Owner Ollie’s (OOs)‚ or either the MMs or OOs exclusively. We have analyzed the revenue projections for the different market segments and arrived at our decision based on the potential customer growth in each segment
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HOW TO CONDUCT INBOUND & OUTBOUND MARKETING The term ’Inbound Marketing’ is not new‚ in fact it has been around for at least several decades‚ long before the dawn of personal computing and the world wide web. It is‚ however‚ one of the least understood components of marketing and the term tends to be misused these days to mean only internet marketing. According to Peter Drucker‚ inbound marketing is essentially two things: product innovation and market research and this has historically been the
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HubSpot Should HubSpot expand its promotional tools to include more traditional ‘interruption’ type communications? I do not believe HubSpot should pursue a more traditional type of communication. I believe doing so would undermine its brand and credibility in the marketplace. Moreover‚ adopting a more traditional‚ outbound marketing communications strategy would seem the wrong move for a company that hasn’t even properly targeted its customer base. Whom would they target with an outbound campaign
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Hubspot Case Analisys Summary: HubSpot is a new company founded in 2006 by visionaries’ entrepreneurs. They sell not only a service product which provides technological tools and offers business solutions; they also sale a system a new concept of how to do business. Any business needs from marketing along with communication strategies to have certain contact with people that eventually become potential customers. Contacts promote sales. Traditionally marketing was employed through traditional
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John Lanham Hubspot Case Questions Professor Sandra Young MKTG 2920 Sec 1 1/14/15 1.) Assess whether Hubspot can scale their business with only inbound marketing or should they also use outbound marketing. You will need to list the strengths and weaknesses involved with inbound marketing‚ list the strengths and weaknesses of outbound marketing‚ then compare and contrast the two‚ and state a decision. Inbound Marketing Outbound Marketing Strengths Weaknesses Strengths Weaknesses Visually appealing
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1 the 2012 state of inbound marketing State of inbound marketing 2012 Report on Inbound marketing practices & trends the 2012 Blogging Social media A publication of Share This Ebook! www.Hubspot.com 2 the 2012 state of inbound marketing iS tHiS book rigHt for me? Not quite sure if this ebook is right for you? see the below description to determine if your level matches the content you are about to read. introduCtorY Introductory content is for marketers who are new
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Marketing on the Web References 1. E-Business: Gary Schneider‚ 10th Edition Chapter 5 UOL CO 3323 L4 - Marketing on the Web 1 Learning Objectives In this chapter‚ you will learn: • How firms use product-based and customer-based marketing strategies • About communicating with different market segments • To identify customer relationship characteristics • About the customer relationship life cycle • How companies advertise on the Web UOL CO 3323 L4 - Marketing on the Web
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Hubspot 2.0 was founded in 2006 and quickly garnered acclaim and buzz‚ receiving numerous awards early on. Yet‚ Hubspot 2.0 is now at a critical junction: they must decide how best to scale up their business so they can they can meet their venture partners’ expectations. Founders Brian Halligan and Dharmesh Shah have heard that you took an awesome Intro to Marketing Course and they now want you to evaluate Hubspot 2.0 from a marketing perspective. In particular‚ they have asked you to write
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