Hubspot Case Analysis
HubSpot: Inbound Marketing and Web 2.0
Highlighted S.W.O.T. Analysis
Strengths
* HubSpot is considered a leader and innovator in inbound marketing strategies/practices and a sought after producer of Web 2.0 technology (applications and software). * HubSpot has already reached 1000 customer mark. * coined the term 'inbound marketing'. * HubSpot's freeware (The Website Grader, The Twitter Grader and The Facebook Grader) had proved extremely popular. * In 2009 more than 6500 websites, 22,000 Facebook profiles, and 2 million twitter accounts had been graded by the free tools. * HubSpot was successful at engaging its customers with via social media and Web 2.0.. * Their YouTube channel that featured humorous video content. The most popular of which was viewed 50,000 times. * HubSpot TV - live streaming podcasts (available on iTunes) that featured interactive commentary about inbound marketing. * The LinkedIn group Pro Marketers had 8000 members. * The HubSpot website attracted more than 300,000 unique visitors in 2008.
* HubSpot's inbound marketing strategy was proven to produce results. * An increase in leads was commonly seen in the first 6 months as a result of the creation of inbound marketing programs.
* HubSpot had fully passionate, committed and devoted leadership and employees. These people were 'evangelical' about inbound marketing. * Many employees blogged and participated on their own accounts on social media sites such as Twitter and Facebook to promote HubSpot. * "At HubSpot, we live and breathe inbound marketing. We know a lot about it. We love to teach. We'll make you an expert." * HubSpot's founders (Halligan & Shah) were is committed to inbound marketing for their own company as they were for their customers.
* HubSpot's leadership (Halligan and Shah) had the background and skills to guide their company in the Web 2.0
Highlighted S.W.O.T. Analysis
Strengths
* HubSpot is considered a leader and innovator in inbound marketing strategies/practices and a sought after producer of Web 2.0 technology (applications and software). * HubSpot has already reached 1000 customer mark. * coined the term 'inbound marketing'. * HubSpot's freeware (The Website Grader, The Twitter Grader and The Facebook Grader) had proved extremely popular. * In 2009 more than 6500 websites, 22,000 Facebook profiles, and 2 million twitter accounts had been graded by the free tools. * HubSpot was successful at engaging its customers with via social media and Web 2.0.. * Their YouTube channel that featured humorous video content. The most popular of which was viewed 50,000 times. * HubSpot TV - live streaming podcasts (available on iTunes) that featured interactive commentary about inbound marketing. * The LinkedIn group Pro Marketers had 8000 members. * The HubSpot website attracted more than 300,000 unique visitors in 2008.
* HubSpot's inbound marketing strategy was proven to produce results. * An increase in leads was commonly seen in the first 6 months as a result of the creation of inbound marketing programs.
* HubSpot had fully passionate, committed and devoted leadership and employees. These people were 'evangelical' about inbound marketing. * Many employees blogged and participated on their own accounts on social media sites such as Twitter and Facebook to promote HubSpot. * "At HubSpot, we live and breathe inbound marketing. We know a lot about it. We love to teach. We'll make you an expert." * HubSpot's founders (Halligan & Shah) were is committed to inbound marketing for their own company as they were for their customers.
* HubSpot's leadership (Halligan and Shah) had the background and skills to guide their company in the Web 2.0