HubSpot 
TABLE OF CONTENT
ABSTRACT 1
INTRODUCTION 1
CURRENT SITUATION 2-3
OWNER OLLIES AND MARKET MARY 4-5
CUSTOMER SEGMENT AND TARGET 6-10
PRICING MODEL 10-13
MARKETING STRATEGY 13-14
SUMMARY 14-15
管理信息系统
第二组成员
刘露露
万菁
胡笳竟
肖泽中
Abstract HubSpot has been developing out well with the introduction or their new "inbound marketing" concept and the marketing system that goes with it. However, as they grow, the realization that they need to redefine their market segmentation and focus to bring their game to the next level. This paper will analyze the current situation HubSpot is in and help give a comprehensive future development suggestion in terms of customer specialization, pricing strategy and overall marketing direction.
We will be answering the following questions: What are the current customer mix for HubSpot and on which should the company focus for the future? What adjustments can be made to the current pricing strategy in order to convert more potential customers into actual users and how can the firm capture a higher and longer customer value in the process? And finally, is it a viable choice to refer to outbound marketing to overcome their current bottle neck situation in brand awareness?
Based on our analysis, we believe that HubSpot should undertake the following actions: HubSpot should focus on B2B Owner Ollies, and establish long-term relationship with them. We suggested that HubSpot should develop a modular platform that can bring forth customization and flexibility in accordance with the need of each customer with a fixed price for each composite tools and growing amount of consulting fee as more tools are added due to the increased complexity, this increase in price will follow the development cycle of the customer. As for the marketing strategy, we believe that outbound marketing can be practice, however not in the traditional way, as it would hurt the company image, thus we have come up with several innovative outbound marketing possibilities to
ABSTRACT 1
INTRODUCTION 1
CURRENT SITUATION 2-3
OWNER OLLIES AND MARKET MARY 4-5
CUSTOMER SEGMENT AND TARGET 6-10
PRICING MODEL 10-13
MARKETING STRATEGY 13-14
SUMMARY 14-15
管理信息系统
第二组成员
刘露露
万菁
胡笳竟
肖泽中
Abstract HubSpot has been developing out well with the introduction or their new "inbound marketing" concept and the marketing system that goes with it. However, as they grow, the realization that they need to redefine their market segmentation and focus to bring their game to the next level. This paper will analyze the current situation HubSpot is in and help give a comprehensive future development suggestion in terms of customer specialization, pricing strategy and overall marketing direction.
We will be answering the following questions: What are the current customer mix for HubSpot and on which should the company focus for the future? What adjustments can be made to the current pricing strategy in order to convert more potential customers into actual users and how can the firm capture a higher and longer customer value in the process? And finally, is it a viable choice to refer to outbound marketing to overcome their current bottle neck situation in brand awareness?
Based on our analysis, we believe that HubSpot should undertake the following actions: HubSpot should focus on B2B Owner Ollies, and establish long-term relationship with them. We suggested that HubSpot should develop a modular platform that can bring forth customization and flexibility in accordance with the need of each customer with a fixed price for each composite tools and growing amount of consulting fee as more tools are added due to the increased complexity, this increase in price will follow the development cycle of the customer. As for the marketing strategy, we believe that outbound marketing can be practice, however not in the traditional way, as it would hurt the company image, thus we have come up with several innovative outbound marketing possibilities to