Fictitious Company Business Plan
Pan Pacific Marketing Consultants
Business Plan
Contents
Executive Summary 3
Objectives .. .. 3
Mission . .3
Critical Success Factors . 4
Internal Factors .. . 4
External (Business Environment) Factors . .. 4
Company Summary ... . 5
Services ... . 5
Competitive Comparison .. . 5
Sales Literature .. . 6
Sourcing .. . 6
Market Analysis Summary . 6
Market Segmentation . 6
Target Market Segmentation Strategy . 6
Competition and Buying Patterns . 7
Strategy and Implementation Summary . . 7
Competitive Edge .. .. 7
Sales Strategy . 8
Sales Forecast . 8
Milestones ... . 8
Management Summary .. 8
Personnel Plans .. 8
Works Cited .. 9
Executive Summary
Pan Pacific Marketing Consultants aims to provide marketing services to targeted business environments in Indonesia, Asia, and the west Pacific region. This plan seeks to generate a significant increase in company sales and profits from the delivery of retainer consulting, project consulting, market research and industrial analysis, feasibility studies, and strategic analysis and reporting services, compared to the preceding year.
The highlights of this plan are the targets: gross margin and sales-revenue. The goal is to double the gross margin within three years.
This business plan has been created on the basis of five years of market research, which spanned January 2001 through December of 2006. Data conclude the size and growth of the market and geographical segments, customer needs, perception, and buying behavior trends have been on the upswing, and are expected to
Business Plan
Contents
Executive Summary 3
Objectives .. .. 3
Mission . .3
Critical Success Factors . 4
Internal Factors .. . 4
External (Business Environment) Factors . .. 4
Company Summary ... . 5
Services ... . 5
Competitive Comparison .. . 5
Sales Literature .. . 6
Sourcing .. . 6
Market Analysis Summary . 6
Market Segmentation . 6
Target Market Segmentation Strategy . 6
Competition and Buying Patterns . 7
Strategy and Implementation Summary . . 7
Competitive Edge .. .. 7
Sales Strategy . 8
Sales Forecast . 8
Milestones ... . 8
Management Summary .. 8
Personnel Plans .. 8
Works Cited .. 9
Executive Summary
Pan Pacific Marketing Consultants aims to provide marketing services to targeted business environments in Indonesia, Asia, and the west Pacific region. This plan seeks to generate a significant increase in company sales and profits from the delivery of retainer consulting, project consulting, market research and industrial analysis, feasibility studies, and strategic analysis and reporting services, compared to the preceding year.
The highlights of this plan are the targets: gross margin and sales-revenue. The goal is to double the gross margin within three years.
This business plan has been created on the basis of five years of market research, which spanned January 2001 through December of 2006. Data conclude the size and growth of the market and geographical segments, customer needs, perception, and buying behavior trends have been on the upswing, and are expected to
Cited: B2B Today Resource Guide. 10 Feb 2007. Data and Statistics on Indonesia. http://web.worldbank.org/WBSITE/EXTERNAL/ COUNTRIES/EASTASIAPACIFICEXT/INDONESIAEXTN/0,,menuPK:287097~pagePK:141132~piPK:141109~theSitePK:226309,00.html Data Indonesia. 10 Feb 2007 Economist Intelligence Unit. "Economic Data." The Economist. Feb 14th 2007. 28 Feb 2007 Exchange Rates.org. 11 Feb 2007 Global Technology Strategic Marketing Consulting. 5 Feb 2007 Palo Alto Software. 10 Feb 2007