II. Introduction
We Legendary is a shop that offers various items for skateboarders. The shop was established in 2007 and has branches in Kamuning, Ortigas, and Taft. It also had a Davao branch but was closed due to certain reasons. Its offerings include shoes, bags, caps, accessories and shirts specifically designed for skating.
III. Online Marketing Tool
a. Website
We Legendary made its own website months later after it has been established. According to a source, awareness about the shop and its products offerings increased by15% initially. Afterwards, sales grew to 15%-20% annually after launching the website
b. Social Media (Facebook, Twitter, Instagram)
The shop made its own Facebook and Twitter pages in 2010 and an Instagram account in 2012. After making its FB and Twitter pages, awareness increased greatly to 60% while the Instagram page added a 10% increase in awareness. This also affected its sales rapidly to a whopping 40% due to up-to-date reports from the pages such as promos, discounts and other events.
IV. Analysis
After using these online marketing tools for promotional purposes, We Legendary is successful in attracting lots of new customers and most of them are also repeat buyers. The Facebook page has been the most successful tool so far as it currently has about 15,000-20,000 likes. It is the most active page among the three social media sites. The website also had about 1000 visits a day for customers to view the specific details about products such as available sizes left.
V. Conclusions/Recommendations
With the analysis and the figures presented above,
You May Also Find These Documents Helpful
-
If one searches for Trader Joe’s on Facebook there are a variety of fan pages, and just one of these fan pages has almost 600,000 “likes.” There are other individual fan pages with very little to no activity. While these stores had a good idea, it’s not feasible for store employees to have the time to keep up with everything. This shows us that people would be interested in connecting with a Trader Joe’s corporate page, and if they had a company ran page there could be thousands of more “likes”. Social media could reinforce and extend their sense of community. There are thousands of customer-generated recipes on fan sites and blogs; with a little active curation, Trader Joe’s could aggregate recipes, encouraging shoppers to make purchases that, otherwise, would never occur to…
- 520 Words
- 3 Pages
Good Essays -
Social networking. Facebook and Twitter aren’t even close to played out yet. Consumers can increasingly “like” or follow a favorite retailer and get discounts or tips on deals. JCPenney is using Facebook to actually sell goods and more than 12 million consumers “like” Victoria’s Secret on Facebook as of last month (March), making it the most popular retailer on the site (its Pink brand ranks No. 2, according to the ChannelAdvisor Facebook Commerce Index). That’s an active population of customers reaching out and requesting information from the retailer. And social shopping is just getting started, says Jim Okamura, managing partner at Okamura Consulting, a group specializing in online retail. “There’s evidence (that Facebook offers) a good return on investment and there are a lot of retailers that haven’t done anything yet,” he says. “This is going to be the year of Facebook testing.…
- 1909 Words
- 8 Pages
Better Essays -
The issue of slavery in America is a vastly documented phenomenon that captivates the interest of nearly everyone with a slight interest in history. It is a dark and fascinating subject yet still an overlooked part of our young nation’s history. Though there are countless books and articles written on the topic, few provide such compelling and brutally truthful accounts of the hardships endured by slaves as Harriett Jacobs in Incidents of a Slave Girl. Within this novel, she attempts to describe her situation under the laws dictating her life as a slave. She writes as to persuade the reader not to judge her as she tells them all she has bared in her life. As a young girl when she became a slave, she was subject to harassment, particularly by sexual means, more so than her male equals. Through the course of her book, Jacobs describes her predicament and attempts to survive and surpass it.…
- 1698 Words
- 7 Pages
Better Essays -
The report goes over three new technologies that will not only reach individuals on their phones, but also when they get to the business. The first technology is Facebook and to use its ability to connect to the digital world for free, advertise for low costs and to reach individuals that might not have known about the restaurant. The costs are low and the impact from using Facebook everyday could be huge.…
- 3891 Words
- 11 Pages
Powerful Essays -
“Advertising on the Web can be useful in creating awareness of an organization as well as its specific product and service offerings.” (Belch, 497) By “liking” Gateway’s Facebook page, consumers will be updated on special events or promotions that Gateway may be featuring. Often times, Gateway hosts food specialists and are able to post this information on Facebook for anyone interested. Avid Facebook users will then see this on their daily news feed; when a follower “likes” Gateway’s post, this will appear on the follower’s page allowing their friends to see the promotion. Facebook not only create awareness through its followers, but also through friends of followers. It’s an easy, fast stretch of advertising that reaches a large group of audience in a short time.…
- 476 Words
- 2 Pages
Good Essays -
Aim social media marketing toward the target consumer. We will utilize Pinterest, Facebook, Youtube and Twitter to build strong consumer-brand relationships. Improve our social media efforts with more interactivity through responses to consumers, contests, and fun activities.…
- 501 Words
- 3 Pages
Powerful Essays -
The company will use a web page, an app, social media (Facebook) and email to communicate and build a connection with its customers. The web page, app, Facebook, and email can be accessed by anyone using a computer, tablet or mobile phone. Ice cream delivery is meant to be convenient for its customers. Therefore, the company wants to ensure customers can easily access information, place orders and contact anyone at Ice Cream Delivery. Through the web page and app, customers can browse the products, check prices, place orders, and track the progress of their delivery driver. Having a web page and app can influence sales growth. Forrester Research stated that "$1.1 trillion of all retail sales in 2011 were “web-influenced” (Sprung, 2013). Customers can also access company information and keep tabs of promotions and specials. A business that does not use social media risks losing its customers to competitors. According to Hubspot, “92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites” (DeMers, 2014, para. 2). Facebook is an inexpensive and efficient way to connect with people. There are more than one billion people active on Facebook, in March 2015 there were about 936 million daily active users (Facebook, 2015). Through Facebook Ice Cream Delivery can reach numerous customers…
- 1287 Words
- 6 Pages
Better Essays -
AMISHWARES.COM gives the “Dusty” Amish which are the poorer Amish the exposure of their handcrafted items worldwide. AMISHWARES.COM provides a lot of information on its website sidebar. The website also allows customers purchase items wholesale. AMISHWARES.COM has excellent resources on in its link directory. There is a link where other Amish sites can be found sites and other sites. Navigation between the pages is easily managed with the use of the sidebar. AMISHWARES.COM has no additional resources to assist customers with a live chat or blog. With this limitation, customer satisfaction is hard to follow giving customers no benefits of returning to the website. Additionally, without benefits for customers, the website is restrictive future brand loyalty. AMISHWARES.COM has limited social media integration. AMISHWARES.COM has a Facebook page which is not linked to its website. AMISHWARES.COM’s Facebook page is under managed, and it has no new events or information posted to keep customers engaged. AMISHWARES.COM uses no other forms of social media, which limits online advertising efforts. With limited social media, AMISHWARES.COM is missing advertising for those customers who are active on social media…
- 4293 Words
- 18 Pages
Better Essays -
The research conducted clearly shows that women are being sexually objectified by the media in many ways. Societies views on sexual objectification has changed over the years and has become more of an issue in today’s society. Sexual objectification and self-objectification have proven to be a cause for mental illness in women and girls because of the unrealistic standards that advertising show. After analysing all of the research shown, my opinion is that women have been sexually objectified by the media and the impacts on women can be harmful; this problem needs to be corrected by the advertisers to ensure women and young girls can feel comfortable and confident in their own bodies. Despite the conducting extensive research, more primary…
- 152 Words
- 1 Page
Good Essays -
Nordstrom’s social media success is also due to its posting presentation. Each photo or video is styled in a way consumers will understand what the advertised products are. Short, witty text accompanies each post, guiding consumers to the embedded call-to-action links. (This intrigues and excites your audience so much so that they’re thinking about your products. The call-to-action link gives your customers direct access to your…
- 67 Words
- 1 Page
Good Essays -
Adminstration, E. I. (2013). Natural Gas-U.S. Energy Informtaion Adminstration. Retrieved August 17, 2014, from Energy Informatio Adminstration: http://www.eia.gov/forecasts/aeo/er/pdf/0383er(2013).pdf…
- 569 Words
- 3 Pages
Powerful Essays -
Results: An expected increased traffic to Sharpie’s Facebook page for the first few launching hours. College students will be notified and a spread of voice is expected to happen in the next few days. A healthy competition in the name of imagination is expected to occur among different colleges. Ultimately, we expect to meet the objectives: increased brand awareness among target audience, product engagement is done during the interactions and also an increase in…
- 294 Words
- 2 Pages
Satisfactory Essays -
According to Amy Spradling, Nordstrom has a strong Social Media presence. The company has accounts on Twitter, Pinterest, Instagram, and Facebook. They also offer information via blogs and an app. “6,800,000 other sites have linked to Nordstrom as of January 20, 2013…Nordstrom has 1,833,435 likes on Facebook…163,872 people checked in to Nordstrom on Facebook” (Spradling, 2013). Nordstrom’s competitor, Bloomingdales, has only one-third of the number of links, and one-fifth of the number of Facebook likes (Spradling, 2013). Nordstrom has five blogs that are available on Nordstrom’s website. They cover beauty, fashion, weddings, men’s needs, and finding the best piece. The articles are short insights into stylists’ viewpoints and what the current trends are ("Nordstrom," 2013). The Nordstrom app allows users to view put-together looks, product information and availability, customer reviews and upcoming events. It can also be used to create wish lists and make purchases ("Google play," 2012).…
- 1348 Words
- 6 Pages
Better Essays -
The cosmetics market is very competitive, but it is growing rapidly, especially in developing countries. Mary Kay is trying to capitalize on this trend. The My Kay business model enables rapid growth into new markets. By the early 2000s, consultants found that more and more customers wanted to shop online. With a long and global supply chain and the need to manage almost 2 million consultants, it was clear that automation was needed, but Mary Kay's existing computer system was old and lacked web or e-commerce applications. Therefore, a major overhaul of the information systems was needed. Finally, it became clear that the emergence of social computing might provide a golden opportunity for Internet marketing by the company.…
- 573 Words
- 3 Pages
Good Essays -
Classified under Internet Advertising, the company’s own website can be considered as its personal form of promotions. This strategy is hoped for that when consumers come across the website, it established some sort of linkage when associated with another factor. In connection to positioning, LIVRO wants that when certain factors come across a person’s mind (i.e. online bookstores), LIVRO’s website shall be thought of and be given recognition. The challenges, however, of this tactic is that before any potential visitor can come across the business’s website, other promotional campaigns must…
- 1031 Words
- 5 Pages
Good Essays