Examining Social Media
Examining Social Media
Benee Rooks
HUM/186
02/02/11
Nalin Pant
Assessment A, Part One - Examining the Use of Social Media and its Impact on Corporate CommerceDetermine the pros and cons of the listed social media sites. | Blogger Pro: Ability to create a community
Digg Con: Not relevant to the niche audience
Digg Con: Not a good way to build buzz in the beginning
Digg Con: Limited access from target audience
Facebook Con: Character limits
Facebook Con: Too much information - public disclosure
Facebook Pro: Ability to incorporate elements of other social media sites
Facebook Pro: Ability to create a community
Facebook Pro: Instant communication to large groups
Facebook Pro: Ability to receive instant feedback from product demographic
Facebook Pro: Ability to post relevant, up-to-the-minute news and updates
Facebook Pro: Media convergence - showing text, screen shots, videos
Facebook Pro: Mobility - viewing on a cell phone adds to the audience
Flickr Con: Security - possible transmission of untrustworthy links
Metacafe Con: Not relevant to the niche audience
Twitter Con: Security - possible transmission of untrustworthy links
Twitter Pro: Instant communication to large groups
Twitter Pro: Ability to post relevant, up-to-the-minute news and updates
Twitter Pro: Mobility - viewing on a cell phone adds to the audience
Youtube Con: Too much information - public disclosure
Youtube Pro: Ability to create a community
Youtube Pro: Ability to receive instant feedback from product demographic
Youtube Pro: Mobility - viewing on a cell phone adds to the audience | | |
Assessment B - Examining the Use of Social Media and its Impact on Corporate CommerceHow can social media sites help us build our brand? | Social Media sites will give us brand recognition along a wide scope in our target community. | | How can we best reach our target audience? | By building an on-line community we can better share instant information with
Benee Rooks
HUM/186
02/02/11
Nalin Pant
Assessment A, Part One - Examining the Use of Social Media and its Impact on Corporate CommerceDetermine the pros and cons of the listed social media sites. | Blogger Pro: Ability to create a community
Digg Con: Not relevant to the niche audience
Digg Con: Not a good way to build buzz in the beginning
Digg Con: Limited access from target audience
Facebook Con: Character limits
Facebook Con: Too much information - public disclosure
Facebook Pro: Ability to incorporate elements of other social media sites
Facebook Pro: Ability to create a community
Facebook Pro: Instant communication to large groups
Facebook Pro: Ability to receive instant feedback from product demographic
Facebook Pro: Ability to post relevant, up-to-the-minute news and updates
Facebook Pro: Media convergence - showing text, screen shots, videos
Facebook Pro: Mobility - viewing on a cell phone adds to the audience
Flickr Con: Security - possible transmission of untrustworthy links
Metacafe Con: Not relevant to the niche audience
Twitter Con: Security - possible transmission of untrustworthy links
Twitter Pro: Instant communication to large groups
Twitter Pro: Ability to post relevant, up-to-the-minute news and updates
Twitter Pro: Mobility - viewing on a cell phone adds to the audience
Youtube Con: Too much information - public disclosure
Youtube Pro: Ability to create a community
Youtube Pro: Ability to receive instant feedback from product demographic
Youtube Pro: Mobility - viewing on a cell phone adds to the audience | | |
Assessment B - Examining the Use of Social Media and its Impact on Corporate CommerceHow can social media sites help us build our brand? | Social Media sites will give us brand recognition along a wide scope in our target community. | | How can we best reach our target audience? | By building an on-line community we can better share instant information with