Online Markerting the Benefits and Perils of Social Media

Academic and Communication
Skills B

Online marketing- the benefits and perils of social media

Presented by: Tsitsi Chido Mbudzi (4307275)

 Introduction

 Methodology

 Background information

 Findings

 Analysis

 Conclusion

 Recommendation

 Overall conclusion

 Authorization: This report is authorized by Madam Norizan Tan, who is the Managing director of Blissful enterprises, a local retail outlet.
 The purpose statement: The purpose of this report is to study the feasibility of incorporating a social media for a small local business in the retail area.
 The scope of the study: The scope of this report is the economics of online marketing. This report covers the characteristics of social media while also providing the advantages and disadvantages of social media networks for online shopping.

 Findings were collected from both primary and secondary sources.

 The primary research involved Mr Zobs Sheshu who is a business sole trader of a small salon enterprise.

 Questionnaires were also distributed randomly to people of different ethnic groups and various age.

 Information were also collected from newspapers, magazines, internet and a variety of books from Swinburne University of Technology, Sarawak campus.

l media
Online marketing on socia networks :

 Its when a business publicizes its goods online through the use of social media networks such as facebook, youtube, twitter etc.  Online marketing comprises of posting online advertisements or working on search engine optimization (SEO).
 involves e-mail marketing, social media marketing, and content marketing, using Web analytics, online public relations, mobile marketing etc. (2012)

Social Media

 Its a way to communicate via the use of magazines, newspapers which is now known as ‘traditional media’, or can also be internet based.
 first social media to be on the