SWOT Analysis 1. Strengths: * Axe’s tagline “Axe Effect” is well known among a huge customer base across different age groups. Therefore AXE enjoys a huge brand equity because the consumers perception of the brand happens to be good. The phrase “Axe Effect” is quite popular among men across different age groups and thus consumers already know the intangible value associated with the product. * Axe enjoys a huge distribution network of Hindustan Unilever. The distribution network of Hindustan
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Nomads on Notice In "Nomads on Notice‚" anthropologist Daniel Stiles describes the changing lifestyle of the Gabbra pastoralist. They are one of the numerous nomadic societies that are at odds with the industrial world. The unforgiving territory of Northern Kenya is divided among several tribes. They are all very fierce when it comes to defending their territory. This is very similar to what we have learned in class‚ relating to the Warrior Groups. The Warrior Groups are usually young males‚ around
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enhance the security of electronic media against illegal copying and redistribution. 15 December 2008‚ SPIE Newsroom. DOI: 10.1117/2.1200811.1341 The advance of networking and digital-signal processing‚ along with the emergence of peer-to-peer technology‚ has made content piracy a major problem for copyright holders. Government agencies also face the challenge of protecting highly classified information from unauthorized redistribution. Cryptography can provide piracy protection during the transmission
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273-289 Spangenberg‚ E. R.‚ Grohmann‚ B.‚ & Sprott‚ D. E. (2004). Journal of Business Research: It’s beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting. Vol.58(11)‚ pp.1583-1589 Hul‚ M.K.‚ Dube‚ L. & Chebat‚ J.C.‚ (1997). Journal of Retailing:The Impact of Music on Consumers’ Reactions to Waiting for Services. Vol.73(1)‚ pp.87-104 Areni‚ C. S. (2003). Journal of Retailing and Consumer Services: Examining managers’ theories of how
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STAGES OF INDUSTRY LIFE CYCLE A concept relating to the different stages an industry will go through‚ from the first product entry to its eventual decline. There are typically five stages in the industry lifecycle. They are defined as: i. Early Stages Phase - alternative product design and positioning‚ establishing the range and boundaries of the industry itself. ii. Innovation Phase - Product innovation declines‚ process innovation begins and a "dominant design" will arrive. iii. Cost
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REGSVAARDIGHEDE 411 PRAKTYK EN PROSEDURE Dit is wat in die toets in Junie gaan wees ------------------------------------------------- Professionele etiek ------------------------------------------------- Bronne van etiek: * Handves van menseregte in die Grondwet * Etiese of morele optrede van mense moet gemeet word teen die waardes soos uiteengesit in die handves van menseregte * Wetgewing (Wet op Prokureurs en die Wet op die Toelating van Advokate) * Reëls van verskillende
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John Rawls’ system of justice (Welfare liberalism) is at odds with Robert Nozick’s Classical liberalist position. Argumentatively discuss. There is a variety of perception on economic or distributive justice‚ material goods and services have no intrinsic value but are valuable only if they are shared. My essay is a critique and argument of John Rawl’s system of justice against Robert Nozick’s classical liberalism. I am in support of Nozick’s theory and will elaborate how the system of justice
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Conservation and Harvesting project which has two major objectives: a. to reduce water consumption in its own operations and regenerate sub-soil water tables at its own sites b. help adjacent villages to implement appropriate models of watershed development. HUL has started various programs like SHAKTI-(Changing Lives in Rural India) which seeks to empower underprivileged rural women by providing income-generating opportunities‚ health and hygiene education; Health & Hygiene Education-Lifebuoy Swastya Chetna
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Build top of the line consumers’ awareness. · Creating a personality of the brand. Besides having these general objectives‚ the advertising objectives are set avoiding to the advertising strategy for each product‚ e.g. Sunsilk advertising objectives since it was being re-launched were: · To increase the usage. · Conditioning benefits. · Makes the hair appear clean and shiny. · Imparts a feeling of freshness-due to fragrance. · Easy to manage‚ silky‚ soft hair. · Unique shampoo for every
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ASIAN CASE RESEARCH JOURNAL‚ VOL. 13‚ ISSUE 1‚ 157–176 (2009) ACRJ Adani Wilmar Limited (AWL) This case study was prepared by Sarang Deo‚ Sanjay Kumar Singh‚ G. Raghuram and Sanjay Choudhari. Sarang Deo and Sanjay Singh were PGP II students during 1999–2001 at Indian Institute of Management‚ Ahmedabad (IIMA). Presently‚ Sarang Deo is on the Faculty at Kellogg School of Management‚ Northwestern University‚ USA. Sanjay Kumar Singh runs a healthcare services company named SWAS Healthcare from Ahmedabad
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