Fundamentals of Project Management and Business Decisions Professor Porfirio Chen Case Study #1: The Benfield Column Repair Project David Luo 29/02/2013 CASE ANALYSIS OF: THE BENFIELD COLUMN REPAIR PROJECT Introduction / Background This case is about an important South African coal‚ chemical and crude-oil Company called “Sasol”. The case is developed around the Benfield Unit of the Gas Circuit as Sasol Three. Sasol is an International integrated energy
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Ethical Aspects of Revenue Management Revenue management is quiet new department in hotels. The main goal of this department is to divide inventory and set the right price for the right room at the right time. It is all about increasing sales and revenue‚ and for some people everything related to the cash flow is unethical. But what is the right price? For what target it is working? Is it ethical or no? This questions would be discussed in the following paper. But first of all lets define so
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1. Identify the key elements in McDonald’s global marketing strategy (GMS). In particular‚ how does McDonald’s approach the issue of standardization? Does McDonald’s think global and act local? Does it also think local and act global? McDonald’s global marketing strategy is based on combination of global and local marketing mix elements. For the first elements in McDonald’s global marketing strategy (GMS) is a vital elements in McDonald’s business model restaurants system that can be set up virtually
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a large fortune in this sector before establishing The Imperial. 2. The chance for a business of expanding into a new product and/or market. Roger Williams perceived the hotel business as under provided and hence saw a market opportunity in founding a new hotel‚ The Imperial. 3. A growth strategy where a business spreads its risks by expanding into new products and markets‚ away from its traditional business. Roger Williams’ founding of The Imperial represented diversification away from his existing
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Revenue Management of Gondolas: Maintaining the Balance between Tradition and Revenue In this case the service is basically based on transportation of people through a gondola with gondoliers. In the past‚ it was used for only transportation; however‚ nowadays it is used for tourism activities as well. Almost all tourists who come to Venice‚ their main purpose is taking a tour with the gondolas. During Carnivals and Christmas‚ and also in summers the demand is at the highest level. People generally
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Revenue Management WorkShop 1 Module Name: Planning 2011-2012 WS Objective After attending workshop 1 you should be able to: Provide examples of market segments and sub segments; Explain the relation between segmentation and revenue management; Describe the role of price fencing within revenue management; Describe various terms & conditions used within revenue management; Explain the relation between price‚ purchase conditions & availability; Explain the factors that influence
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Kudler Food’s Marketing Strategy Kudler Fine Foods is an upscale food store specializing in the very best imported and domestic fare. They currently have three locations in the San Diego area: La Jolla‚ Encinitas‚ and Del Mar. Each store is located in a high profile area with stores up to 8‚000 square feet. Kudler at each location carries bakery and pastry products‚ fresh produce‚ fresh meat & seafood‚ condiments and packaged foods‚ and cheese and specialty dairy products. Kudler’s mission
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Kudler Fine Food’s Frequent Shopper Program Week 4 BSA/375 November 19‚ 2013 Kudler Fine Food’s Frequent Shopper Program Week 4 Preliminary Design Model Design Trade-Off Approach Kudler Fine Foods has had an increase in revenue and has put a spotlight on the frequent shopper program. The frequent shopper program will help progress operations and enhance the customer purchasing power. This will help gain more loyal customers as a means to increasing the dependability and
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Introduction p‚ 2 Management Decisions p‚ 2-3 Strategic p‚ 2 Tactical p‚ 2 Operational p‚ 2 Structured and unstructured p‚ 3 The decision Making process p‚ 3-4 Normative Model p‚ 3 Descriptive Model p‚ 3‚ 4 Factors Affecting Decision Making p‚ 5 Internal Factors External Factors Conclusion p‚ 6 Recommendations p‚ 6 Reference List p‚ 7 Appendix 1 p‚ 8 Appendix 2 p‚ 9 Introduction Paragon is a decentralized organisation as it has relatively few layers of management‚ with few
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Identify the main stages of the decision making process in the purchase of a two bedroom apartment. Identify the factors that may influence your decision. The Buyer Decision Making Processes are undertaken by consumers in regard to a potential market transaction before‚ during and after the purchase of a product or service. Research suggests that customers go through a five-stage decision-making process in any purchase. Need Recognition and Problem Awareness Information Search Evaluation
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