desired outcomes. A manager is someone who works with and through other people by co-ordinating their work activities to accomplish organisational goals. (Robbins‚ Stagg‚ Coulter‚ 2003‚ p.10) This definition states‚ the fundamental responsibility of a manager‚ is to accomplish the organisations objectives by ’getting things done through people’. There are however several ways of conceiving managerial responsibilities‚ as a ’manager’ can be viewed from many different positions. Kontz (1999:179) argue
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Value Chain Analysis of Procter and Gamble case study Value Chain Analysis describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. Value Chain Analysis is one way of identifying which activities are best undertaken by a business and which are best outsourced. It suggests that the activities of a business could be grouped under two headings: primary activities and supporting activities. 1. Primary Activities - those that
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IKEA has created a global brand focused on low prices and contemporary designs. In 2009‚ Interbrand ranked IKEA 28th on its list of the top 100 global brands (# 35 in 2008 indicating 10% increase in brand value over just year). IKEA’s success is attributed to its vast experience in the furniture retail market‚ its product differentiation and cost leadership. The brand Ikea has become iconic in consumers’ minds. CEO‚ Anders Dahlvig‚ states “the awareness of our brand is much bigger than the size of
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The Reflective Manager Abstract Reflection and the effect of its application in relation to organization learning have attracted a growing attention. It is recognized that reflection is the vital content for either individuals or organizations learning process. It is believed that reflection is a very important component to accomplish successful working behavior. Moreover‚ reflection is the crucial practice in the process of exploiting learning organizations. In this report‚ the concepts of reflection
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Case 2: Pacific Brands: Rebuilding the brand Industry: Australian Textile(Apparel) Industry Australia listed company from 2004. Product segment of Pacific Brands: Underwear & hosiery: 1/3 of sales‚ contributes more than half of the earnings Workwear: account for just over 22% of sale Homewear: account for just over 22% of sale Footwear‚ outerwear and sport business: $175 million write-down on the division at February 2011 Market segment of Pacific Brands: Australian‚ New Zealand‚ UK
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Content Introduction 3 Brand positioning 3 Plan and implement marketing brands 4 Criteria 4 Tactics 4 Strategies 5 Value marketing brands 7 Improve and maintain the value of the brands 7 Conclusion 7 Literature list 8 What is brand management? Introduction Brand management. Or literally: managing a brand. But what does it contain‚ brand management? How does it works and what can
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According to F. John Reh‚ a manager is the person responsible for planning and directing the work of a group of individuals‚ monitoring their work‚ and taking corrective action when necessary. Different types of manager responsible for different sections in a company. An operation manager responsible for the daily operation of company. Accounting section is supervise by an accounting manager. As there are various management functions in a business‚ hence a manager is responsible in planning‚ directing
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Discussion on: Every Line Manager is an HR Manager Introduction “Slowly but surely‚ line managers are taking over the HR front line. Gone are the days when the first port of call for any people management query was the HR department.” – Lucy McGee (Personnel Today) This is partly because HR as a function has transformed over the past decade. Administration is often outsourced‚ legislation has become more complex‚ European Union regulations have to be understood and adhered to‚ compensation is now
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why people decide to leave their jobs are because of ineffective managers. Managing people can be a complex and intimidating task‚ especially for the inexperienced. Keeping a workforce motivated and engaged requires careful planning‚ and consideration. Being an effective manager is about supporting‚ coaching‚ directing and engaging employees. Effective management is the key to retaining good employees long-term‚ which not only make a business run more smoothly‚ but also cuts costs. This is because
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Karen Griffin Principles of Management Manager Interview Questions: 1. In your opinion‚ what are the most important characteristics required of a manager? A manager needs strong leadership skills‚ money management‚ constant up-to-date knowledge of the economy and people’s needs‚ and compassion and understanding. 2. In your experience‚ what are the most difficult aspects of being a manager? It’s always the most difficult to fire people‚ but it is just as difficult to hire people.
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