the Williams-Sonoma continues with its present strategies and objectives‚ where will it be in 5 years? If Williams-Sonoma continues with its present strategies and objectives‚ it will have a large market share in the next five years. Since it was founded‚ it has delved into innovation that has maintained its performance in the competitive environment. The various changes it has made in conducting business will contribute to its future progress. According to the case study‚ Williams-Sonoma has many
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1. What are four to five ways that specialty retailers differ from discounters (a la Wal-Mart)? Inventory turns: According to the data provided in the Williams-Sonoma Inc. case study (1990) average specialty store turns were just under 2x. If you look at the data from the Wal-Mart Article discount stores have turns many times that‚ actually turns around the neighborhood of 8x. Margins: Discounters such as Wal-Mart go for the high volume low margin approach. Sine their whole approach revolves
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1. If the Williams-Sonoma continues with its present strategies and objectives‚ where will it be in five years? As said by Rouse (2005) author of the Williams-Sonoma case study‚ Williams-Sonoma uses the diversification growth strategy. According to the text with this strategy the company expands product lines by moving into other industries (Wheelen & Hunger p. 208 par. 4). Initially Williams-Sonoma “opened its first store in 1956‚ selling a small array of cookware imported from France. Since
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1. Williams-Sonoma made a good choice when they hired Laura Alber‚ the force behind the successful Pottery Barn. The organization understands its market and has done a good job thus far with keeping up with changing needs and trends. The company will continue to strive and reach much success if they continue with its current strategies and objectives. The company has been able to negotiate payment in US dollars to pay for foreign merchandise saving the company money on foreign currency exchanges
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Case Study: Willimas-Sonoma Williams-Sonoma’s competitors use various strategies as a form of competition. This along makes it difficult for the giant retailer to stay on top of everything. Williams-Sonoma has key competitors like Crate & Barrel‚ Restoration Hardware‚ Pier 1 Imports and Bombay Company. Along with these big names‚ Williams-Sonoma must also compete with regional stores‚ online stores‚ local stores‚ specialty stores‚ department stores‚ and direct-ship manufacturers. Competition for
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4. How is Williams-Sonoma using the internet as a distributing channel now and how would you recommend that they use the internet in the future? Williams-Sonoma uses the internet with the direct-to-customer operations strategy. It has eight catalogs in place along with ecommerce websites. “The company sends the catalogs out to customers that have signed up‚ as well as customer names that have been received in exchange or purchase from other mail-order merchandisers‚ magazines‚ and other companies”
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INTRODUCTION Williams-Sonoma is a nationwide specialty retailer that sells high quality‚ upscale products for the home through its 478 retail stores and various direct-to-customer channels. Its retail concepts are comprised of Williams-Sonoma‚ Pottery Barn‚ Pottery Barn Kids‚ Pottery Barn Teen‚ Chambers‚ West Elm and Hold Everything. Williams-Sonoma‚ a San Francisco based company‚ generated $2‚361 million in revenue dollars. The company employs approximately 6‚000 people nationwide. Locally
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Internet Mini Case #6 Williams-Sonoma Maryanne M. Rouse Williams-Sonoma (WSM) was a specialty retailer of products for the home. The company’s products were sold through two channels: the retail channel and the direct-to-customer channel. The retail segment comprised four retail concepts: Williams-Sonoma‚ Pottery Barn‚ Pottery Barn Kids‚ and Hold Everything. The direct-to-customer segment sold though eight retail catalogs: Williams-Sonoma‚ Pottery Barn‚ Pottery Barn Kids‚ Pottery Barn Bed
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Internet Mini Case #6 Williams-Sonoma Maryanne M. Rouse Williams-Sonoma (WSM) was a specialty retailer of products for the home. The company’s products were sold through two channels: the retail channel and the direct-to-customer channel. The retail segment comprised four retail concepts: Williams-Sonoma‚ Pottery Barn‚ Pottery Barn Kids‚ and Hold Everything. The direct-to-customer segment sold though eight retail catalogs: Williams-Sonoma‚ Pottery Barn‚ Pottery Barn Kids‚ Pottery Barn Bed
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STRATEGIC OBJECTIVES Increased market share. Higher quality products to enhance the positioning. Lower costs relative to key competitors. Broader lines and attractive products consumer. Better service to customers. Loyalty or addition of new clients TYPES OF STRATEGIES Segmentation and Positioning Basic Competitive Strategies Porter Growth Strategies Strategies against the competition Launching new products PORTER COMPETITIVE BASIC STRATEGIES Competitive advantage
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