MARKET SEGMENTATION A market is made up of people with one or more characteristics that make them to demand homogeneous product or service based on qualities of those products such as price or function. People in the same segment have similar needs and quality and therefore possess similar products and are charged similar prices‚ but they are different from other segments. Segmentation variables can be * Gender * Price * Location * Religion * Income * Interests * Size
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Introduction To Contract Law: A contract is ’a promise or set of promises which the law will enforce’ (Pollock Principles of Contract (13th Edn) 1). The expression ’contract’ may‚ however‚ be used to describe any or all of the following: 1. that series of promises or acts themselves constituting the contract; 2. the document or documents constituting or evidencing that series of promises or acts‚ or their performance; 3. the legal relations resulting from that series. A contract may be defined
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should perform to conduct the market segmentation process effectively. Step 1: Identify segmented markets The first step of the market segmentation process is to identify the segmented markets. It is important to select the segmenting strategy that most accurately categorizes consumers according to your product or service. For example‚ suppose that your company manufactures infant safety seats. The decision to use the age-oriented strategy to segment the market may not be effective because
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Market segmentation is an essential part in today’s business world. It is because not all customers have the same requirement and a market strategy which does not recognize this fact will result business failure. Market segmentation is the process of splitting customers‚ or potential customers within a market into different groups‚ or segments‚ within which customers have the same or similar requirements satisfied by a distinct marketing mix. Nike has been successful in market segmentation for selling
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What is Gainsharing ? By Angela Bowey http://www.gainshare.co.nz Background: Gainsharing is a form of remuneration‚ but it is different from most other forms. The traditional model of wage or salary negotiation has employers seeking a ’good deal’ in terms of performance and effort for the money they pay their employees; and employees seeking the best pay they can obtain for their work. This model is particularly evident in systems such as piecework‚ where the bargaining between adversaries
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2.1 The comparison of GDP between Malaysia and Sri Lanka and its reasons The Comparison of Gross Domestic Product between Malaysia & Sri Lanka Year Country | Gross Domestic Product-Real Growth Rate | Malaysia | Sri Lanka | 2009 | -1.70% | 3.50% | 2010 | 7.20% | 9.10% | 2011 | 5.10% | 8.20% | Gross domestic product (GDP) is one the primary indicators used to gauge the health of a country’s economy. This is the statistic
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Market Segmentation This document prepared and presented by Business Resource Software‚ Inc. Market Segmentation The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. If done properly this will help to insure the highest return for your marketing/sales expenditures. Depending on whether you are selling your offering to individual
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Sri Lanka is a developing country with an open economy. Sri Lanka’s economic progress has been quite satisfactory in last 30 years. In Sri Lanka apparel industry is one of most important contributor to the country’s economy with the largest GDP and foreign exchange earnings. Garment industry provides the single largest employment to the country‚ which provides more than one million of direct and indirect employments. Sri Lanka is currently facing a huge competition with other larger scale competitors
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"AYUBOWAN" May you have the gift of long life! It is with this traditional greeting‚ that everyone is welcomed to Sri Lanka‚ the paradise island. For a small island Sri Lanka has many nicknames; Serendip‚ Ceylon‚ Tear drop of India‚ Resplendent Isle‚ Island of Dhamma‚ Pearl of the Indian Ocean. This colorful collection reveals its richness and beauty‚ and the intensity of affection it has evoked in visitors. Many travelers‚ from ancient mariners and merchants‚ to modern astronauts and business people
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Summary Technology is an essential part of any business and hence enterprises should have very clear understanding of their technology needs and opportunities. Sri Lankan Mobile Operators are in a better position in term of technology. Objective of this report is to analyze current technology level of mobile operators‚ their problem and the way of finding solutions using technology. Currently mobile communication industry is in a hazy situation. Although technology levels of mobile operators are
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