MASTER THESIS AMBIDEXTERITY AND PERFORMANCE AT BUSINESS UNIT LEVEL: A COGNITIVE AND RELATIONAL SOCIAL CAPITAL PERSPECTIVE MAARTEN VAN BRUSSEL Exam number: XXX Program: MSc in Business Administration - Strategic Management RSM Erasmus University Tel: XXX e-mail: mlmvanbrussel@XXX Master Thesis Coach: Raymond van Wijk RSM Erasmus University First Co-reader: Michaéla Schippers RSM Erasmus University March 2009 PREFACE Declarations The author declares that the text and work presented
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sales‚ it will have to implement a strategic plan that address internal and external opportunities and threats. Lastly‚ I will perform a SWOT analysis of the company’s strengths and weaknesses opportunities and threats. History: Walmart is a general merchandise discount retailer‚ which was incorporated in 1962. Walmart’s history is based on Sam Walton‚ who changed the way retail business is conducted. Sam Walton first entered retailing when he was a management trainee at J.C. Penny Co. in 1940
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2001 | 4 | 2 | 1 | Total | 35 | 10 | 10 | *Source: Alcastore.com In the recent times‚ Mergers and acquisitions have become quite common due to the fact that the competition in business has grown. Also‚ economic recession has led to the strategic concept of acquiring and merging businesses. eBay is an online American company which specializes in online shopping and auction and it is one of the market leaders in the Industry. eBay has strategically acquired companies so as to expand its
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Understand the principles of strategic marketing management 1.1 discuss the role of strategic marketing in an organisation Understand and discuss: 1. The key definition of strategic marketing 2. The role and importance of strategic marketing 3. The key strategic marketing concepts and activities in the organisation 1.2 explain the processes involved in strategic marketing Understand and discuss: 1. The strategic marketing planning processes 2. Approaches to strategic planning 1.3 evaluate
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Strategic Marketing Management Royal Jordanian Airlines Q 1. Select and name any Company you are familiar with and describe its business? Part A Over the years‚ airlines have successfully streamlined their operations‚ improved efficiency‚ made substantial technological advances‚ and tightened costs. Value-adding benefits such as reward systems have also been incorporated‚ as well as vast improvements in services provided and safety of travel. The
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1st CASE STUDYWinter term 2012/2013Student: Aitor Martin SantanaProfessor: Ravinder Kaur-LahrmannSubject: Management Tools | THE LEGO GROUP 1. In this case I have identified some key characteristics that are in relation with the strategy that LEGO has been following. In the 1970-1980 decades‚ environment was hostile. There was a huge oil crisis‚ and there were too much difficulties. However‚ LEGO maintained its philosophy‚ and their image of unique and iconic brand. Competence was also hard
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operations Chapter 7 A key assumption underlying theories of vertical integration is: A) Opportunistic behavior B) Suppliers and buyers have the same size C) Suppliers and buyers are located in the same country D) Firms are boundaryless In the strategic sourcing framework‚ firms vertically integrate when A) the firm’s need to control and its ability to perform an activity are both high B) there is high uncertainty surrounding the transaction with the supplier C) the need to control and the ability
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up and structured strategies are set up so as to take marketing to a new level. This in short defines Strategic Marketing. Therefore identifying a company or firm’s sustainable competitive advantages and allocating right amount of resources to exploit them is called Strategic Management. This report will use the pioneers and market leaders of innovative products‚ “Apple” and analyze its strategic marketing processes. Starting as computer manufacturers in 1976‚ Apple has established itself in the
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Johnston (2010)‚ the operations function actually ranks as one of the three core functions in any company. As a central function in any organization‚ it produces the output required that the company needs to stay in business. What makes operations management so important is the critical role it plays in making the business competitive by enabling the business to respond to customer needs and also in developing capabilities needed to keep ahead of competitors in the future. Brief Description of
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Ramla Shahid BAMAMCS Strategic Management Part 2- Company Strategic Analysis Submission Date: 18th March 2010 Content Page Introduction 3 Current & Future Macro- Environment of the Retail
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