What is Integrated Marketing Communications (IMC)? Integrated Marketing Communications (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising‚ sales promotion‚ public relations direct marketing‚ online communications and social media work together as a
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KANPUR CONFECTIONARIES PRIVATE LIMITED By Venkatesh.G‚ NMIMS Objective: KPCL has to work out for the possible options to cover its losses and provide a sustainable business model. It also has to decide to act upon the proposal offered by A-One Confectionaries Pvt. Ltd. SWOT Analysis: Let us do a SWOT analysis first for KPCL to identify the internal and external monitoring environment that affects its business. Internal Factors: Strengths • • • • • Weakness • • • High Absenteeism among workers
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Features of Indian English Indian English refers to dialects or varieties of English spoken primarily in India and also by Indian Diaspora elsewhere In the world. Due to British colonialism for over two hundred years’ as were used more to British English than to American‚ Australian or Canadian English. And due to the presence of vernacular languages in our country‚ English was chosen to be the co-official language of the union of India. Our obvious choice is one of the varieties of British English;
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FIVE DIFFERENT TYPES OF BACTERIA Bacteria are some of the most diverse organisms in nature. These single-celled organisms cannot be seen with the naked eye and are found in many different habitats‚ like soil‚ air‚ water‚ hot springs and acidic environments. Bacteria are identified using a method called Gram staining‚ whereby a stain is used to differentiate different types of organisms. Bacteria with and without a cell wall are classified as Gram-positive or Gram-negative‚ respectively. Bacterial
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BUSS 2015: Manufacturing in the UK RESEARCH TABLE Name of business Primark Product(s) it manufactures in/out of the UK New born and kids clothing‚ to womenswear‚ menswear‚ home ware‚ accessories‚ footwear‚ beauty products and confectionery. Location of head office Dublin‚ Ireland. Location of business within the UK London‚ Portsmouth‚ Reading‚ Exeter‚ Swansea‚ Cardiff Bristol‚ Derby‚ Sheffield‚ Leeds‚ Liverpool‚ Manchester‚ Birmingham‚ Aberdeen‚ Edinburgh‚ Glasgow Background information about
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coming together. John Cadbury was in charge of making confectionery and Jacob Schweppes was producing and distributing beverages. Both of these came together in 1969 to form Cadbury Schweppes plc. This company is engaged in the manufacturing‚ distributing and sale of branded beverages and confectionery. It supplies its products through whole sale and retail outlets in almost 200 countries. The company make focus is on two things confectionery and beverages. Cadbury Schweppes has manufacturing
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Company The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey‚ Pa.‚ The Hershey Company has operations throughout the world and approximately 14‚000 employees. With revenues of more than $6.6 billion‚ Hershey offers confectionery products under more than 80 brand names‚ including such iconic brands as Hershey ’s‚ Reese ’s‚ Hershey ’s Kisses‚ Hershey ’s Bliss‚ Hershey ’s Special
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About the authors Early yearsPremchand was born on July 31‚ 1880 in the village Lamhi near Varanasi in a Kayastha family to Munshi Ajaib Lal‚ a postal clerk‚ and his wife Anandi. His parents named him Dhanpat Rai ("master of wealth") while his uncle‚ Mahabir‚ a rich landowner‚ called him Nawab (Prince)‚ the name Premchand first chose to write under.[2] His early education was at a local madarsa under a maulvi‚ where he studied Urdu.[3] Premchand’s parents died young - his mother when he was seven
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that the geographic size of India is 1.2 million square miles. The Capital is New Delhi. The major cities and population and most population are New Delhi‚ (7 million)‚ Bombay (13 million)‚ Calcutta (11 million)‚ Madras (6 million)‚ Bangalore and Kanpur. The Himalayan Mountains separate India from much of the rest of Asia and China. The Himalayas have many of the tallest mountains in the world. The tallest mountain in India is the Kanchenjunga at 28‚ 208 feet. I would recommend this book to
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Parle and brittania CHAPTER 1 : INTRODUCTION As a student of management‚ apart from theoretical studies we need to get a deeper insight into the practical aspects of those theories by working as a part of organization during our summer training. Training is a period in which a student can apply his theoretical knowledge in practical field. Basically practical knowledge and theoretical knowledge have a very broad difference. So this training has high importance as to know‚ how both the aspects
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