What does IKEA mean in the eyes of the customer (value proposition)? (i) The basic pillar of the value proposition offered by IKEA products with respect to the customer’s needs is the offer of low price products which however retain a level of quality. (ii) Another value proposition that IKEA offers to the customers is a unique combination of form‚ function and affordability as well as variety. Creation of beautiful and durable furniture which is affordable for the consumer. Also‚ IKEA gives the
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management 05/21/2012 IKEA Supply Chain Analysis Submitted in partial fulfillment of the requirements for the degree of Master of Business Administration Yanjing Ge Youyou Zhang Yi Xie Pengfei Zhao College of Business and Public Management Catalogue Abstract ...3 Introduction.3-4 IKEA Supply Chain Strategy..4-6 Supply Chain Management of IKEA..6-9 3.1. Supplier Management..6-7 3.2. Store Design.7-8 3.3. Warehouse Management..8-9 4. IKEA Supply Chain9-13 4.1. IKEA Supply Chain System.9-11
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Journal of Business Research 58 (2005) 1251 – 1260 Information technology at IKEA: an ‘‘open sesame’’ solution or just another type of facility? Enrico Baraldia‚*‚ Alexandra Waluszewskib‚1 a Department of Business Studies‚ Uppsala University‚ Box 513‚ SE-751 20 Uppsala‚ Sweden Department of Business Studies‚ Uppsala University‚ Box 513‚ SE-751 20 Uppsala‚ Sweden b Received 15 March 2002; received in revised form 4 January 2003; accepted 15 May 2003 Abstract Information technology
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development‚ corporate attributes that allowed IKEA to lower its prices by an average of two to three percent over the decade to 2010 during a period of global expansion.[8] As of October 2011‚ IKEA owns and operates 332 stores in 38 countries. In fiscal year 2010‚ US$23.1 billion worth of goods were sold‚ a total that represented a 7.7 percent increase over 2009.[9] The IKEA website contains about 12‚000 products and is the closest representation of the entire IKEA range. There were over 470 million visitors
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Background Information: IKEA IKEA is a Swedish company registered in the Netherlands that designs and sells ready-to-assemble furniture (such as beds‚ chairs‚ and desks)‚ appliances‚ and home accessories. As of January 2008‚ the company is the world’s largest furniture retailer. IKEAis the world’s most successful mass-market retailer‚ selling Scandinavian-style home furnishings and other house goods in 230 stores in 33 countries and hosting 410 million shoppers per year. IKEA offers a comprehensive
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home-furnishings company IKEA has three hundred and twenty-six stores in thirty-eight countries. In the fiscal year 2010‚ it sold $23.1 billion worth of goods‚ a 7.7 per cent increase over the year before. IKEA is the invisible designer of domestic life‚ not only reflecting but also molding‚ in its ubiquity‚ our routines and our attitudes. Bill Moggridge‚ the director of the Cooper-Hewitt Design Museum‚ calls IKEA’s aesthetic “global functional minimalism.”. The main office of IKEA is Älmhult‚ a small
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IKEA has varieties of items‚ and therefore I can hardly find any direct competitor of IKEA. However‚ I can still find several less direct competitors of IKEA‚ they are Japanhome‚ Pricerite and DSC. Japanhome provides housewares only‚ it has a comprehensive range of housewares. The varieties of housewares it sold are more than that of IKEA. IKEA sells utensils‚ cookwares and clothes-racks‚ but no moisture proof bag and washing-up liquid can be found at IKEA. Actually‚ some of the IKEA’s utensils
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After reading the IKEA case‚ I find following problems‚ * Reluctance to change furniture: mind set of Americans Americans typically have the mind-set that furniture should last a lifetime‚ which is not in-line with IKEA’s value that does not include durability in its products. Thus to increase market share in America‚ IKEA must change the American’s attitude towards furniture as something fun and disposable‚ furniture is something that add value to lifestyle without incurring too much cost
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IKEA is a well-known global brand with hundreds of stores across the world. In order to improve performance‚ it must assess its external and competitive environment. This will reveal the key opportunities it can take advantage of and the threats it must deal with. IKEA responds to both internal and external issues in a proactive and dynamic manner by using its strengths and reducing its weaknesses. Through this‚ IKEA is able to generate the strong growth it needs to retain a strong identity in the
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Strategic Management Project History of IKEA Ingvar Kamprad founded IKEA in 1943. The name IKEA is formed from Kamprad’s initials (I.K.) plus the first letters of Elmtaryd (E) and Agunnaryd (A)‚ the farm and village where he grew up (1). IKEA originally sold pens‚ wallets‚ picture frames‚ table runners‚ watches‚ and jewelry and nylon stockings. Known today for its furniture‚ IKEA did not start furniture sales until 1948. Kamprad saw opportunities for selling furniture on a large scale‚ distributing
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