Ikea
INTRODUCTION
The Swedish home-furnishings company IKEA has three hundred and twenty-six stores in thirty-eight countries. In the fiscal year 2010, it sold $23.1 billion worth of goods, a 7.7 per cent increase over the year before. IKEA is the invisible designer of domestic life, not only reflecting but also molding, in its ubiquity, our routines and our attitudes. Bill Moggridge, the director of the Cooper-Hewitt Design Museum, calls IKEA’s aesthetic “global functional minimalism.”. The main office of IKEA is Älmhult, a small village on Sweden’s southern peninsula. There, in 1953, IKEA’s founder, Ingvar Kamprad, who is now eighty-six, opened the first IKEA store.
As of October 2011, IKEA has 332 stores in 38 countries and most of which are IKEA owned, but several have been sold off to franchisees, and left in their capable hands. IKEA 's vision is to create a better everyday life for the many people. Their business idea is to offer a wide range of well-designed, functional, home furnishing products at prices so low that as many people as possible can afford them. This is the idea at the heart of everything IKEA does, from product development and purchases to how they sell their products in IKEA stores globally. It is leader in the sector of furniture and it is one of the most prestigious and innovative company in the world; IKEA has the largest market share of the sector but it has to be inconstant vigilance and innovate to continue being the leader
BUSINESS STRUCTRE
There are three different sectors of business. That is Primary, Secondary and Tertiary sector. IKEA operates in the tertiary sector, which provides service to the people in the economy. It is the world’s largest retailer of flat pack furniture and home furnishings. IKEA is in the service sector and focuses on product design and distribution. IKEA is a privately owned, international home products retailer that sells low-price products, including flat pack furniture, accessories,
The Swedish home-furnishings company IKEA has three hundred and twenty-six stores in thirty-eight countries. In the fiscal year 2010, it sold $23.1 billion worth of goods, a 7.7 per cent increase over the year before. IKEA is the invisible designer of domestic life, not only reflecting but also molding, in its ubiquity, our routines and our attitudes. Bill Moggridge, the director of the Cooper-Hewitt Design Museum, calls IKEA’s aesthetic “global functional minimalism.”. The main office of IKEA is Älmhult, a small village on Sweden’s southern peninsula. There, in 1953, IKEA’s founder, Ingvar Kamprad, who is now eighty-six, opened the first IKEA store.
As of October 2011, IKEA has 332 stores in 38 countries and most of which are IKEA owned, but several have been sold off to franchisees, and left in their capable hands. IKEA 's vision is to create a better everyday life for the many people. Their business idea is to offer a wide range of well-designed, functional, home furnishing products at prices so low that as many people as possible can afford them. This is the idea at the heart of everything IKEA does, from product development and purchases to how they sell their products in IKEA stores globally. It is leader in the sector of furniture and it is one of the most prestigious and innovative company in the world; IKEA has the largest market share of the sector but it has to be inconstant vigilance and innovate to continue being the leader
BUSINESS STRUCTRE
There are three different sectors of business. That is Primary, Secondary and Tertiary sector. IKEA operates in the tertiary sector, which provides service to the people in the economy. It is the world’s largest retailer of flat pack furniture and home furnishings. IKEA is in the service sector and focuses on product design and distribution. IKEA is a privately owned, international home products retailer that sells low-price products, including flat pack furniture, accessories,
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