Franz West A Brief biography of Franz West Franz West was born in Vienna in 1947 and studied at the Academy of Applied Arts‚ Vienna. He died in Vienna in July 2012. West’s work has been a fixture in countless international survey exhibitions such as Documenta and Biennales all over the world‚ and it is included in major public collections including Centre Pompidou‚ Paris; Museum Ludwig‚ Cologne‚ the Museum of Modern Art‚ New York; and MAXXI‚ Rome. Recent solo exhibitions include “We’ll Not
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celebrity endorsement provides a tremendous boost (Surana‚ 2008). For instance‚ one of the strongest celebrity endorser is cricketer Sachin Tendulkar who is a youth icon and endorses many successful brands like‚ Pepsi‚ Boost‚ Aviva Life Insurance‚ TVS‚ Britannia Biscuits‚ Visa‚ Airtel etc. Like‚ Shahrukh Khan‚ Amitabh Bachchan‚ Kareena Kapoor
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TP 1 Roman occupation of Britain Social Studies II Delfina Schoo Lastra 1- HOW FAR AND IN WHAT WAYS DID THE ROMAN OCCUPATION OF BRITAIN AFFECT THE NATIVES AT THE TIME? After Julius Caesar’s easy conquest of Britain in AD 43‚ Latin began to be used in speech and writing as a way of assuring Roman rule; but it completely disappeared when the Anglo Saxons invaded Britain in the fifth century AD. During Agricola’s government many changes took place in Roman Britain: he completed the conquest of
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Principles of Marketing Term Report Part 3 NESTLE NIDO Promotional Strategy NIDO has adopted a “pull” strategy for its promotion. A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. Since‚ in Pakistan‚ most of the mothers depend upon fresh milk or packaged milk‚ therefore NIDO identified the need and created the demand for an instant milk powder that has all the nutrition that a growing child needs
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INTRODUCTION WHAT ARE GOODS??? Goods have been defined in the Sale of Goods Act‚ 1930 as every kind of moveable property other than actionable claims and money; and include stock and shares‚ growing crops‚ grass‚ and things attached to or forming part of the land which are agreed to be severed before sale or under the contract of sale. The Consumer Protection Act‚ 1986 lays down that defect means any fault‚ imperfection or shortcoming in the quality‚ quantity
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implemented. • Explain how companies use public relations to communicate with their publics. 12 - 3 Marketing Communications Mix • • • • • Advertising Sales Promotion Public Relations Personal Selling Direct Marketing 12 - 4 The Need for IMC • Using IMC‚ the company carefully integrates and coordinates its many communication channels to deliver a clear‚ consistent‚ and compelling message about the organization and its brands 12 - 5 Advertising • • • • Can reach masses of geographically dispersed
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Research Proposal Master Thesis submitted at the Vietnam University of Commerce Master Program: Business Administration IMC University of Applied Sciences Krems By Hoang Viet Thanh Submitted on: 15th April 2013 Working title Credit Risk Management at Standard Chartered Bank Vietnam Limited. Background In Vietnam‚ the economy developed through past year. Along with such development‚ many financial institutions have been established. The competition between banks is very
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Chic Soap You are asked to help formulate the IMC approach for the entrepreneur starting Chic Soap. The concept behind Chic Soap is simple; it sets out to incorporate fashionable perfumes such as Obsession‚ Raffinee and Opium into a high quality white soap base. The product would then be packaged using the logo of the perfume plus a Chic Soap common background. The advantages for the perfume supplier are: a guaranteed outlet for its perfumes at full retail prices; and a low cost trial route for
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the target market. Furthermore‚ the heavy competition within the tourism industry has made it necessary for organizations to focus more on marketing and in particular communication. In 1993 a new concept called Integrated Marketing Communication (IMC) was introduced. This new concept has generated a great interest among academics and practitioners‚ although research concerning its implementation is limited. The purpose of this thesis is to gain a better understanding of Integrated Marketing Communication
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in the BOP market segment. The not-for-profit sector was another example where this grouping could not relate to the ‘Price’ component of the mix (Bruner II‚ 1988‚ pp. 29-33). Another contributor considered that Integrated marketing communication (IMC) had made up for the short comings of the 4 P’s through its focus on customers‚ their retention and emphasis on communication(Luck & Moffatt‚ 2009‚ pp.
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