Case study: Clean Edge Razor- Splitting Hairs in product positioning 2/12/2013 Group 5 * Radhika Nadkarni * Rishi Ranjan * Sujoy Chakrabortty * Sumanta Chatterjee * Suresh Panigrahi * Problem Statement: ‘Paramount Health and Beauty ‘ Company is launching a new non-disposable razor‚ Clean Edge that boasts about superior performance by utilizing a vibrating technology that stimulates hair follicles and lifts the hair from the skin allowing a thorough shave. This
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Amber Room Three hundred years ago‚ there was a great treasure‚ which was built by human hands. It is called the Amber Room. Art experts from Germany said it should be the 8th wonder of world due to its beauty. History‚ when recorded‚ is evidence that shows that the past actually happened. However‚ the Amber Room did not have the fate to stay in a physical form and became one of the interesting mysteries of the century. Many researchers are interested to discover the mystery of the Amber Room‚ however
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Market Orientation & The Clean Queen Situation The case opens with an 8:15 AM meeting among several key people at the Danbury‚ Illinois plant of the Floor Care Products Group of Atlas Industries Worldwide. The group consisted of the following persons: • • • • Dave Matters: Chief Design Engineer (CDE) Jack Davis: General Manager‚ Danbury Plant (GM) Molly Hudson: Product Manager‚ Clean Queen Floor Care Products (PM) Bart Simpson: National Sales Manager‚ Floor Care Products (NSM) Jack (GM)
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SUMMARY: Paramount is planning to launch a new nondisposable razor ‘Clean Edge’ which has an improved design and provides a superior performance by utilizing a vibrating technology that that stimulates hair follicles lifting them from the skin and allows a more thorough shave. CURRENT MARKET SITUATION: Launching a nondisposable razor in the super premium market is a brilliant move as: a) Paramount has a respected brand image in the razor market through its two already existing brands 1) Paramount
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Marketing Case Analysis - Clean Edge Razor Case - Team members * Min Woo Song * Yang-hee Park * Yekaterina Li * Onofre C. Mateo * Khanan Pinnoi Clean Edge Razor Case 1. What changes are occurring in the non-disposable razor category? What are the strategic life cycle challenges for Paramount’s current products as well as for Clean Edge? Assess Paramount’s competitive position. (1) Market growth in super premium segment Non-disposable razor experienced approximately
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Keeping patients hydrated by giving them enough clean water and monitoring their fluid intake to prevent dehydration effects‚ such as dizziness and dry mouth‚ is seen in the RCN’s enhanced nutritional care‚ which was formed using Florence Nightingale’s theory on keeping a clean environment for the patients’ recovery. In Nightingale’s environmental theory‚ making sure that the water is clean and pure can prevent patients from getting sicker when around patients who have other diseases instead of using
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CLEAN DESK POLICY Research has clearly shown that a messy desktop reduces efficiency and impairs performance in three key ways. First‚ it leads to wasted time searching for an essential item; when this [item] is needed urgently‚ the anxiety aroused by its temporary misplacement further undermines concentration and confidence. “Second‚ being confronted with piles of work to complete not only makes it far harder to stay focused‚ but it causes a loss of motivation. Finally‚ a cluttered desk
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MY FAVOURITE ROOM My house is quite large. It has four bedrooms‚ three bathrooms‚ a kitchen‚ a study’s room‚ a living room and a dining room. My favourite room is my bedroom. I love it because it is the only room in my house where I can do whatever I want. After a long hard day‚ all I want to do is go up to my cosy bedroom and listen to some music‚ lie in my bed or even watch a T.V or maybe a relaxing film. This room is very special to me because I’m being there for over ten years. It is a part
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1. I read the book Room‚ by Emma Donoghue‚ which was copy-righted in 2010. 2. Emma Donoghue was born in 1969‚ in Dublin Ireland‚ where she was the youngest of 8 in her family. As a kid‚ she attended Catholic convent schools‚ and then attended the University of Dublin. She moved to England shortly afterwards‚ where she got her PHD in English from the University of Cambridge. Since then she has made a living by being a writer. She now lives in Canada with her husband‚ and 2 kids. (Emma
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Executive Education Center Executive MBA program Teamwork: Sadik HAMIDI Khedidj hafid Rachid charmouh Clean Edge Razor. 1. The changes occurred in the non-disposable razor are as follows: * There was an increase by 5% on the market. * The rate of new product introduction had accelerated in the last years 2008.2009 by 22 SKUs. There are two types of competition for Paramounts: One linked to direct competitors providing the same product ( Prince; Bent and Klein;
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