Examination Paper: Customer Relationship Management IIBM Institute of Business Management Examination Paper Customer Relationship Management Section A: Objective Type (30 marks) • • • This section consists of Multiple Choice questions & Short notes type questions. Answer all the questions. Part One questions carry 1 mark each & Part Two questions carry 4 marks each. MM.100 Part One: Multiple Choices: 1. High congruence means: a. High probability of success b. Low probability of success c. Zero
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SETTING INTRODUCTION Most anyone will agree that customer service is one of the most important parts of your company ’s overall strategy to conducting business. Without customers you really don ’t have a business. Every company either has or thinks it has good customer service. However‚ if certain steps are not taken to ensure this‚ the reality of their situation is often far worse than their current perceptions. Customer feedback is an excellent way to track and measure your level of
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The impact of customer relationship management on the financial performance of an organization 1 Chapter 1-Introduction The impact of customer relationship management on the financial performance of an organization 2 1.1 Introduction This chapter provides an overview of the dissertation in brief. Background of the study and rationale of the study are discussed in the first half. Then this chapter goes on to explain six research objectives and two research questions. Finally structure of
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Assignment1: 1) What interpersonal skills do you currently have that will allow you to be successful in your new position? When dealing with customers‚ I find that I am able to listen to them and figure out their needs in a timely manner‚ while striving for one call resolution. I find that by being empathetic to their moods and feelings are a big help. During my time as a customer service professional I have developed skills that give me an edge while working with the difficult or angry customer. 2)
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Available online at www.sciencedirect.com Procedia Social and Behavioral Sciences 24 (2011) 308–316 7th International Strategic Management Conference Online Group Buying: What Is There For The Consumers? rem Eren Erdo mu a a* ‚ Mesut Çiçekb a∗ Marmara University‚ Anadolu Hisarı Campus‚ Istanbul 34810‚ Turkey b Yalova University‚ Safran Campus‚ Yalova 77100‚ Turkey Abstract Online group buying‚ which is a system that provides daily discounts for various services and products
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business functions due to globalization and introduction of new marketing channels. Marketing mix could create a link between the needs and wants of a certain consumer. Integrated marketing communications are becoming part of company’s marketing mix. IMC involves coordinating different marketing elements and activities that communicate with consumers. Customer Segmentation is an important part of IMC and with help of marketing positioning‚ companies can increase profits with existing resources. Advertisers
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AGREEMENT AND CONTRACT 1. Introduction Dear students‚ welcome to the lecture series on Business Regulatory Frame Work. Today we are going to discuss the Indian Contract Act 1872. Before I start my discussion on the contract‚ I would like to make you aware that the Indian Contract Act 1872 came enforced on the 1st day of the September 1872. It is applicable to whole of the country except the State Jammu & Kashmir. The course related to the law is designed to impart the knowledge to the student
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Wireless Corporate customer service department has been receiving poor customer service ratings and complaints from customers at our retail stores and via the call center. Verizon Wireless Corporate is a reputable organization that is committed to offer customers the most reliable service on the nation’s best wireless voice and data network. Because of its widely known reputation management needs to be aware of these issues and take action immediately. In order to move forward‚ we must evaluate the training
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Customer List Maris Beauty Concept – 08062080021 / 08050472191 ADD – STB 115 ‚ Utako Market Success Line ‚ Utako ‚ ABUJA . Mama Oyibo Ventures – 08057031733 ADD – Container 5f‚ Olota Shopping complex ‚ Kairo ‚ Oshodi-isolo ‚ LAGOS. Ozoms Right Ventures Limited - 08039325250 / 08026398590 ADD - J3/7‚ Georges Main Market‚ Onitsha North‚ Anambra‚ Nigeria. Toplad Nigeria Enterprises - 08034542279 ADD -Shop 7‚ 10 Araromi Street‚ Oshodi-Isolo‚ Lagos‚ Nigeria. Rukky Fabrics - 08030750047 ADD - 7‚ Kosoko
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1. Introduction of the assignment Customer relationship management (CRM) is the process of acquiring‚ retaining & growing profitable customers and a comprehensive approach for expanding customer relationship. There are different between Marketing and CRM. Marketing is a process in selling of product meanwhile CRM is a multifaceted process‚ which is intended to allow business organization to better anticipate and match customer needs and desire. As long as people are doing the buying‚ people
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