Tanaka Business School Imperial College London An Insight into Malaysia’s Medical Tourism Industry from a New Entrant Perspective by Mr. Bhavin J. Shah A report submitted in partial fulfillment of the requirements for the MBA degree and Diploma of Imperial College London September 2008 SYNOPSIS The overarching objective of this project is to provide an insight into Malaysia’s medical tourism industry. The study conducted offers assistance to a new upcoming hospital in Malaysia
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We have to understand the several concepts by means of definition and its integration. • Tourism Hunziker and Krapf‚ in 1941‚ defined tourism as "the sum of the phenomena and relationships arising from the travel and stay of non-residents‚ insofar as they do not lead to permanent residence and are not connected with any earning activity." In 1976‚ the Tourism Society of England’s definition was: "Tourism is the temporary‚ short-term movement of people to destination outside the places where they
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According to Theobald (1998:411) authenticity means genuine‚ unadulterated or the real thing. In modern times tourism is frequently accused of destroying authenticity ((a notion which is problematic in its own term)‚ through commoditization of cultures‚ such as festivals‚ dance rituals and food which is produced for monetary gain. The definition of authenticity is debatable by many academics; I will try to explore their views on this subject in this essay. MacCannell‚ in The Tourist (1999)‚ portrayed
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Chapter 11 – Marketing planning: the process The particular significance of marketing plans: seven main reasons why staff time and resources are allocated to marketing planning at the tactical or operational level: To identify and focus management attention on the current and targeted costs‚ revenues and profitability of an organization‚ in the context of its own and its competitors’ products and segments. To understand the role of stakeholders in the development of strategic marketing planning
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Tourism and Hospitality Management Individual Assignment Kuching - Heaven on Earth Amanda Lim Yen Thang B1002862 HELP University College Kuching - Heaven on Earth KUCHING: A BRIEF INTRODUCTION Situated on the island of Borneo is Malaysia’s largest state‚ Sarawak‚ where its capital‚ Kuching‚ lures tourists and travellers over with its beauty of a great green environment and the friendliness of its people‚ who are also known as Kuchingnites. Kuching is known as the one place where one can
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report will start with definitions of tourism and motivation‚ followed buy a few theories of motivation‚ and ending with a conclusion. Theses theories are relating to the push of individual/s to embark on a holiday‚ and the pull of the tourist destination. Definitions • According to the UK Tourism Society and cited in the BTEC National Travel and Tourism book‚ by Elise James‚ Joanne Thirlaway and Ursula Woodhouse. (2007‚ pg3) Their defection of tourism is as follows. “ The temporary‚
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India is famous as the land of stunning beauty and overall history that can be seen in its culture‚ tradition‚ and geography. There are lots of tourism opportunities in this country as like: Wildlife‚ hill station‚ beach‚ ancient Ayurveda‚ backwater‚ Adventure‚ Cultural‚ monument‚ village pilgrimage‚ monsoon‚ etc are predominant tourism options available in this country. India’s exhilarating beauty has been attracted to visitor since long years. Each part of India is worth exploring and worth enjoying
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Antoaneta Stefanova October 5th‚ 2012 DRUG TOURISM Unconventional Tourism Homework Definition: Drug tourism is defined as travel for the purpose of obtaining or using drugs for personal use that are unavailable or illegal in one’s home jurisdiction. It also includes travel experience that is accompanied by the consumption of said substances. Specification: This type of tourism includes crossing a national border to obtain drugs over the counter that are not sold in one’s own country‚ or traveling
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Michelle DS. Nene BS HRM Reflective Journal Being a student of Hotel and restaurant Management‚ it is required for us to study and take Principles of Tourism class. Since this is my first reflective journal‚ let me share to you my initial experiences. At first‚ I have no idea what to learn and encounter here in this subject. But when I had the chance to meet and see Ma’am Fe‚ our instructor‚ with the help of her explanations and orientation about TC1‚ I began
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Cultural tourism is referred to the kind of tourism‚ which is concerned with the culture of a specific region or country‚ particularly in the arts. It basically focuses on the traditional communities that have diverse customs as well as the forms of art and the distinct social practices that distinguish a certain culture from the others. It would include tourism in the urban areas and even the historic and large cities‚ including facilities like theaters and museums. It also includes this in the
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