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    BUSINESS POLICY & STRATEGIC MANAGEMENT Objective: This course in Business Policy and Strategic Management is framed to help the students to learn the concepts related to Business Policies and Strategic Management so as to understand how a successful Business Policies and Strategies are framed at different levels of Management for organizational success and smooth functioning of an organization in today’s dynamic environment. I Introduction to Business Policy & Strategic Management:

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    What is a Marketing Map? Marketing Map is the process followed by marketers to generate value for the customers. Value can be defined as the ratio of perceived costs to perceived benefits. Perceived benefits are the advantages of the product perceived by the customer as compared to its competitors. Tangible benefits are physical benefits say a light weight comfortable shoe. An example of intangible benefit is the promise of quality that a product brings. Perceived costs are the economic

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    NOVEMBER 2014 Rethinking the role of the strategist Michael Birshan‚ Emma Gibbs‚ and Kurt Strovink Strategic planning has been under assault for years. But good strategy is more important than ever. What does that mean for the strategist? Many companies have an executive to guide their strategies. The discipline’s professionalization‚ which began in earnest in the 1980s as it evolved from the chief executive’s domain into a core corporate function‚ prompted the creation of heads of strategy‚ strategicplanning

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    From A to B. In today’s global economy‚ the distance between these points gets smaller each day‚ yet the challenges facing leaders continues to grow. That’s where the Ivey MSc in Management comes in. Visit Us Get a feel for the Ivey MSc in Management experience. Visit our campus and meet with one of our Ivey MSc Program team members. To plan a visit‚ contact us at +1-519-661-2010 or msc@ivey.ca. www.ivey.ca/msc Ivey MSc Program Ivey Business School Western University 1255 Western Road London‚

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    1 Introduction Longevity and falling birth rates will bring new challenges and opportunities for societies and companies all over the world. While the lifespan will rise and the share of older age cohort will increase‚ societies and companies must take actions to prepare for these changes to be able to survive with the increasing liabilities caused by older employees. Companies must also scrutinize their marketing strategies‚ so that they will be ready for the new powerful consumer generation

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    accomplished than I ever felt before. Later on‚ this question became an interwoven part of my everyday life and the leading cause of most of my personal and professional achievements. After completing my undergraduate degree I decided to join McKinsey as it offers opportunities to learn new skills each day‚ and therefore define a personalized growth path for each individual. I joined as a junior analyst and chose to focus on projects with real estate clients in different geographies. Each day

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    2.5 PEST Analysis of Dimes ………………………………………………...9 2.5.1 Political Factors………………………………………………..9 2.5.2 Economical Factors …………………………………………..10 2.5.3 Social Factors …………………………………………………10 2.5.4 Technology Factors …………………………………………..10 2.6 7S Model for Dimes……………………………………………………..11 2.6.1 Strategy ……………………………………………………….11 2.6.2 Structure ……………………………………………………...11 2.6.3 Systems ………………………………………………………..12 2.6.4 Shared Values ………………………………………………...12 2.6.5 Style …………………………………………………………

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    is Stakeholder Theory?” Business Roundtable Institute for Corporate Ethics‚ available at www.youtube.com/watch?v=bIRUaLcvPe8. Fisher and Lovell 2005 sited in ‘Business Ethics and Values‚ Harlow: FT/ Prentice Hall (2nd Edition) pp 315-6 Mckinsey & Co “The McKinsey Global Survey of Business Executives: Business and Society‚” January 2006‚ Milton Friedman‚ “The Social Responsibility of Business‚” The New York Times Magazine‚ Sept. 13‚ 1970. http://cqresearcherblog.blogspot.co.uk/2011/05/do-businesses-have-ethical-obligations

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    High-Growth Trends: Seven Agenda-Toppers for Telecoms Executives Mobile network operators in high-growth markets contend with a set of challenges and opportunities very different than those of their developed market counterparts. By André Levisse‚ Nimal Manuel‚ and Noppamas Masakee The priorities of telco top-managers in high-growth markets differ significantly from those of executives in more developed countries. The absence of fixed-line infrastructure‚ the preeminence of pre-paid subscribers

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    “The life of a medieval peasant was just hardship and misery” Does the evidence show this is true? Is a Medieval Peasants life really all bad‚ or were there good times to? Their skeletons show that they did back breaking work‚ because their bones and joints were worn or deformed. The skeletons had arrested growth‚ because of famine or crop failure so they went hungry and only half of the babies born would live to see their 18th birthday! This means they had unsafe births‚ a bad thing for both

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