problem two weeks into my internship with Raffles Hotel Marketing Communications. After my orientation week‚ it was finally time for me to take on projects on my own and start communicating with some of the clients and media the department would follow up from time to time. One of the projects that I was tasked was to prepare the Arabic version of Raffles Hotel’s fact sheet for the Saudi Arabia sales trip that the Director of Sales and Marketing will be doing at the end of the week. This request came
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Motivation for Investments Companies make investments for at least three reasons. First‚ companies transfer excess cash into investments to produce higher income. Second‚ some entities‚ such as mutual funds and pension funds‚ are set up to produce income from investments. Third‚ companies make investments for strate gic reasons. Short-Term Investments Cash equivalents are investments that are both readily converted to known amounts of cash and mature within three months. Many investments‚ however
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• Where do we want to be? • How do we get there? With a 5% market share before the takeover of Somerfield‚ which had a market share of 5% as well‚ resulting in a new market share for the group of 10% the feel is that with the correct marketing strategy‚ the Co-operative group can overtake Morrison’s‚ who have a share of 11%‚ and become one of the top 4 players in the UK food and drink retail market. To do this‚ brand image must be improved from its current down-market image to widen the
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Kentucky Fried Chicken‚ better known by its acronym KFC‚ is a franchise of fast food restaurants specializing in fried chicken‚ which belongs to Yum! Brands. The origin of the group dates back to 1939 when Harland D. Sanders began preparing crispy chicken at a restaurant in North Corbin (Kentucky) from a recipe with eleven spices and aromas. However‚ it was not until 1952 when he opened the first KFC franchise in Salt Lake City (Utah). Today‚ KFC is the second largest fast food restaurant in the world
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OF KENTUCKY FRIED CHICKEN KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders‚ founder of KFC. He reached celebrity status in 1952‚ when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early 70’s‚ that special recipe reached Malaysia. Today‚ KFC Malaysia continues to serve
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General Introduction Of KFC KFC Corporation‚ based in Louisville‚ Kentucky‚ is the chicken restaurant chain specializing in the worlds most popular‚ especially in Recipe Original‚ Extra Crispy‚ Kentucky Grilled Chicken and Original Recipe Each day‚. more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. Take more than 5‚200 KFC restaurants in the United States and more than 15‚000 units worldwide operations. KFC is world famous for fried
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Terminology[edit] An integrated circuit is defined as:[2] A circuit in which all or some of the circuit elements are inseparably associated and electrically interconnected so that it is considered to be indivisible for the purposes of construction and commerce. Circuits meeting this definition can be constructed using many different technologies – see for example thin-film transistor‚ thick film technology‚ or hybrid integrated circuit. However‚ in general usage integrated circuit has since come
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adopted by KFC in India to get better results and to understand the possible reasons that could affect it.Hussey (1997) explains us that the type of methodolgoies would reflect the suppositions of the research paradigm.First of all the Philosophy and general perspective will be discussed.Then it will be followed on by the data collection methods and also some samples will be provided. Philosophy The basic purpose of this research is to find out the business strategies used by KFC in India for
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____________________________________________________________ _________ B200A TMA Fall 2011 ____________________________________________________________ _________ Case: KFC in China In China‚ Yum! Brands is opening a KFC store every day. But this is not the KFC you know in America. A recent case study written by professor David Bell and Agribusiness Program director Mary Shelman reveals how the chicken giant adapted its famous fast-food formula for the local market. Key concepts
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franchise. The strategic management process is vital and a well laid out plan is necessary. Consequently‚ by evaluating the background of KFC‚ the outcome should lead to a clear mission and vision statement outlining the purpose and goals of the company. Also‚ the mission and vision will keep all shareholders informed of the objectives that should be met by KFC. “Defining the company mission is one of the most often slighted tasks in strategic management” (Pearce II & Robinson Jr.‚ 2009‚ p. 42). A
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