Kfc Research Methodology
Research Methodology :
Introduction
This chapter basically aims to analyse the strategies adopted by KFC in India to get better results and to understand the possible reasons that could affect it.Hussey (1997) explains us that the type of methodolgoies would reflect the suppositions of the research paradigm.First of all the Philosophy and general perspective will be discussed.Then it will be followed on by the data collection methods and also some samples will be provided.
Philosophy
The basic purpose of this research is to find out the business strategies used by KFC in India for their success.The research philosphy basically relies on the the way which considering about the progress of knowledge, so that it is significant to make maximum use of some theories in research for the dissertation.
According to Saunders , M et al. (2007) there are three basic principles throughout the research process : -
Systematic Collection of Data
One clear purpose that is finding things out
Understanding and analyse the data systematically
Well he also says that there are large scale of social and psychologiacal factors and processes that influence ppeople without their awareness , people dont realize the existing influence on their interpretaeions and behaviours.
Research Objectives :
The first and foremost objective of this research is to find out the strategies adopted by KFC in India and what were the various reasons that influced them.It can also be related to their failure during the entrance .KFC's survival in a huge multi-cultural market will also be discussed when other fast food giants such as Mc Donalds , Pizza Hut and Nirulas were dominant in the Indian market.After finding out the reaons and analysing the data related to the reaons for success in the Indian fast food market for KFC.
Research Strategy :
Saunder, M et al. (2000)It is basically the plan as per how the research questions are to be answered.It also contains clear objectives and
Introduction
This chapter basically aims to analyse the strategies adopted by KFC in India to get better results and to understand the possible reasons that could affect it.Hussey (1997) explains us that the type of methodolgoies would reflect the suppositions of the research paradigm.First of all the Philosophy and general perspective will be discussed.Then it will be followed on by the data collection methods and also some samples will be provided.
Philosophy
The basic purpose of this research is to find out the business strategies used by KFC in India for their success.The research philosphy basically relies on the the way which considering about the progress of knowledge, so that it is significant to make maximum use of some theories in research for the dissertation.
According to Saunders , M et al. (2007) there are three basic principles throughout the research process : -
Systematic Collection of Data
One clear purpose that is finding things out
Understanding and analyse the data systematically
Well he also says that there are large scale of social and psychologiacal factors and processes that influence ppeople without their awareness , people dont realize the existing influence on their interpretaeions and behaviours.
Research Objectives :
The first and foremost objective of this research is to find out the strategies adopted by KFC in India and what were the various reasons that influced them.It can also be related to their failure during the entrance .KFC's survival in a huge multi-cultural market will also be discussed when other fast food giants such as Mc Donalds , Pizza Hut and Nirulas were dominant in the Indian market.After finding out the reaons and analysing the data related to the reaons for success in the Indian fast food market for KFC.
Research Strategy :
Saunder, M et al. (2000)It is basically the plan as per how the research questions are to be answered.It also contains clear objectives and