1 DEEP RED Analysis and Evaluation of the product availability and Activation standard in retail Outlets of Indore By Nidhi Tiwari K J Somaiya Institute of Management Studies & Research June‚ 2010 2 DEEP RED Analysis and Evaluation of the product availability and Activation standard in retail Outlets of Indore By Nidhi Tiwari Under the guidance of Shri Tarun Purohit Marketing Manager Hindustan Coca cola Beverage Pvt. Ltd. K J Somaiya Institute of Management Studies
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- AMSM Product (Category -Soft Drinks) Coca-Cola is the leading provider of soft drinks in the world. In 2010‚ it not only had the No. 1 selling soda with regular Coke‚ but its Diet Coke brand outpaced Pepsi for second billing. Within the pop category‚ Coca-Cola has a number of brand variants‚ including Dr Pepper and Sprite. The company also produces fruit juices and sports drinks. Emphasis on the soft drink industry‚ though‚ has contributed to Coca-Cola’s ability to distinguish itself as a quality
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Coca-Cola in Great Britain Live On The Coke Side of Life Table of Contents Introduction 3 PESTLE Analysis of the macro-environment 4 SWOT Analysis 5 BCG Matrix 6 SPICC 7 Suppliers 7 Publics 7 Intermediaries 7 Competition 8 Customers‚ consumers and markets 10 Soft Drinks Market 10 Table 1: Soft Drinks UK Market Segmentation 11 Market for smoothies 12 Table 2 : Forecast of UK retail sales of smoothies‚ 2001-11 13 Table 3 :Brand manufacturers sales of the smoothies
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Coca - India Case study Lakeesha Customer Inserts His/her Name Customer Inserts Grade Course Customer Inserts Tutor’s Name April 11‚ 2013. Introduction Coca-Cola is the leading brand of the world in soft drink category. It was founded by a pharmacist in Georgia known by the name of John Pemberton. He used to sell a potion for physical as well as mental disorders. However‚ the potion soon turned into world’s largest selling brand after carbonated
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.............4 Porter’s Model...........................................5 S.W.O.T. Analysis........................................15 Driving Forces of the Industry...........................23 Key Success Factors......................................26 Strategic Objectives.....................................29 Strategic Recommendations................................30 Historical Summary Coca-Cola started as a fountain beverage used for medicinal purposes in 1886 selling for five cents
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The Coca-Cola Way In 1999‚ following the merger of Coca-Cola’s four bottling operations (Hindustan Coca-Cola Bottling North West‚ Hindustan Bottling Coca-Cola Bottling South West‚ Bharat Coca-Cola North East‚ and Bharat Coca-Cola South East)‚ human resources issues gained significance at the company. Two new companies‚ Coca-Cola India‚ the corporate and marketing office‚ and Coca-Cola Beverages were the result of the merger. The merger brought with it over 10‚000 employees to Coca-Cola‚ doubling
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Product Management ‘Coca-Cola’ ‘Exploring a product‚ product line or product portfolio‚ in relation to a chosen company and the positioning of the product in relation to market share‚ value and product lifecycle stage‚ considering tools and techniques that the company has or should employ to strengthen their market position.’ Jacob Parkinson N0444654 Content: | | * Product Management? | 2 | * ‘Coca-Cola’ | 3 | * Introduction | 3 | * New Product Development
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Executive Summary Background about the Brand Coca-Cola began in 1886 when a Pharmacist‚ Dr. John Pemberton from Atlanta‚ Georgia founded the company. In 1891‚ Asa G. Candler‚ an Atlanta based entrepreneur obtained ownership of the Coca-Cola brand. The hourglass Coca-Cola bottle was created because of competitors imitating Coca-Cola products. The company went public in the stock exchange in 1919‚ sold at $40 per share. In 1929‚ the company expanded overseas and released the slogan “The Pause
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Objectives The main objectives for the Coca-Cola Company are to be globally known as a business that conducts business responsibility and ethically and to accelerate sustainable growth to operate in tomorrow’s world. By having these objectives‚ it forms the foundation for companies in the decision making process. Strategy One of our goals is to maximize growth and profitability to create value for our shareholders. Our efforts to achieve this goal are based on: (1) transforming our commercial
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INTRODUCTION Coca-Cola is the most popular and biggest-selling soft drink in history‚ as well as the best-known product in the world. Created in Atlanta‚ Georgia‚ by Dr. John S. Pemberton‚ Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was introduced in 1886‚ patented in 1887‚ registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899‚ The Coca-Cola Company began franchised
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