thereby stifling creativity and growth by eliminating experimentation. On the other hand‚ a company may be overly innovative and always looking for new ideas and taking new risks. Although this sounds good in theory‚ it may lead to an unstable work environment. Culture can either make or break an organization. Culture is not a tangible object. It is the result of management’s beliefs and values and employees’ implementation of those beliefs and values. It exists within all organizations and can be
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Culture Southwest Airlines’ Success through Organization Culture Kristin Philip Abstract This paper‚ "Southwest Airlines’ Success through Organization Culture" gives an account of the development of the organizational culture of Southwest Airlines. The paper starts with the background of Southwest and its development over the years. The paper explains the unique culture of Southwest‚ and how it has helped Southwest Airlines to face challenges. The paper also describes how Southwest Airlines responded
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Southwest Airlines Mission and Vision Statements Southwest Airlines has two statements declaring their mission. “The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and Company Spirit.” This mission defines that customer service is their top priority. Southwest differentiates themselves not only by their reputation for customer service but by the value it places on a happy
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In Wilson v. Southwest Airlines Company case‚ a male sued the airline after he was not hired as a flight attendant‚ because he was male. Southwest argued that allowing only females to be flight attendants was a BFOQ. The airline claimed that maintenance of its female-only hiring policy is crucial to be financially successful. Bona fide occupational qualification (BFOQ) is legalized discrimination‚ and available only on rare occasions‚ when the employer is able to prove that the ground for choosing
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Generic strategy The three generic strategies identified by Michael Porter‚ namely cost leadership‚ differentiation and focus are all options available to small businesses. cost leadership requires a tight set of interrelated tactics that include aggressive construction of efficient-scale facilities; vigorous pursuit of cost reductions from experience; tight cost and overhead control; avoidances of marginal customer accounts; cost minimization in all activities in the firms value chain. Differentiation
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External and Internal Environments The survival of a corporation requires two elements: the strategic management of both its external and internal environments. The absence of either environment results in limited profitability. Whether a corporation is dealing with the growing concerns of technological changes or Internet privacy‚ external and internal factors will have a significant impact on day-to-day operations. Savvy corporations understand that focusing on creating and implementing a sound
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Case 5.2 Southwest Airlines Corporation Problem formulation This case discusses the American based airline company Southwest Airline’s strategy and seeks to evaluate the basis on which Southwest builds its competitive advantage. Secondly‚ an analysis of Southwest´s control systems and what function they fill towards enabling the execution of their strategy. Arguments Southwest Airlines Corporation business strategy revolves around a cost-cum strategy. What this means is that their primary goal
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Examining the Internal Environment: Resources‚ Capabilities‚ Core Competencies & Value Chain Analysis To be sustaining in the market‚ a company should encourage the knowledge of the internal environment that affecting the business. There are many internal factors that impacting the company’s performance. First is about the company’s strategy. How well is the company’s strategy working? Strategy should be transferred from up to down‚ so all the members in the organization know what strategy that
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MGMT 3110 Case – Southwest Airlines FUNG Ngan Ling 2010 0064 What is SWA’s competitive strategy? What does it take to execute the competitive strategy? From the case‚ we can notify that Southwest Airlines is generally using two competitive strategies. They apply not only the strategy of low costs‚ low fares and frequent flights to form their cost structure‚ but also the “People” strategy‚ Southwest Airlines differentiate themselves by offering affordable
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“Southwest Airlines In Baltimore” Case Study 1.How does Southwest airline compete? What are its advantages relative to other airlines? Southwest airline is one of the major airlines in US. By considering the car and the bus as its chief competition‚ Southwest became the most inexpensive and most frequent flights between urban markets separated by 500 miles. From 1992 to 1996‚ it got the airline industry’s more shining awards: the fewest delays‚ the fewest complaints and the fewest mishandled
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