with a friendly caring staff. Suzanne’s staff embraced that philosophy by being very friendly with the seniors. After evaluating Suzanne’s dillema‚ I thing she should not ignore her senior citizens market. Encouraging the seniors to frequent her Mcdonalds would attract business and increase sales as a popular meeting place for this type of clientele. The group of seniors do not pose any threat since they typically leave before the lunch rush hours hit. Another plus is that seniors are friendly and
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MCDONALD & COMPETITOR KFC Introducing McDonalds and Its Direct Competitor KFC McDonald’s and KFC are everybody’s favourite food trip destinations. When you like hamburgers‚ McDonald’s is always the top option. When you like fried chicken‚ KFC is always the first thing that comes to everyone’s mind. The reason for this is these companies claim of particular products that have became their trademark until now. The difference between McDonald’s and KFC is mainly the cuisine. Brief History Of Mcdonalds
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and served over forty barbequed items. In October 1948‚ after the McDonald brothers realized that most of their profits came from selling hamburgers‚ they closed down their successful carhop drive-in to establish a streamlined system with a simple menu of just hamburgers‚ cheeseburgers‚ french fries‚ shakes‚ soft drinks‚ and apple pie. The carhops were eliminated to make McDonald’s a self-serve operation. Mac and Dick McDonald had taken great care in setting up their kitchen like an assembly line
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Q1. Identify the key elements in McDonald’s global marketing strategy (GMS). In particular‚ how does McDonald’s approach the issue of standardization? Answer: The popularity of American-style food such as hamburger‚ fries‚ coke is growing around the world. Also‚ the restaurants in foreign countries want to borrow McDonald’s brand power to get more profit and customer wants to taste US fast food. However In many countries‚ main items are adapted according to the customs and tastes of individual
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ASOS PLC 1. Carry out a background research on your proposed client and obtain as much information as possible about your client in particular and about the market sector which your client operates in. ASOS originates from or is an abbreviation for “As Seen on Screen” indicating its method of operating business in other words online retailing. It was founded by Nick Robertson and his business partner Quentin Griffiths and it was incorporated in 2000 by its current Chief Executive Officer Nick
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An Analysis of McDonald ’s Table of Contents Executive Summary 3 I. Background and History of McDonald ’s 4 II. Analysis of McDonald ’s 5 The industry environmental Markets 5 External Environmental 7 SWOT Analysis 10 Company performance over time– financial outlook – stock analysis 12 Strategy/Five Forces Framework 15 III. Issues involving McDonald ’s 20 Advertisement
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word association test: QSC – Quality‚ Service‚ Cleanliness Ronald McDonald House McDonald’s All-American Band – Macy’s Day Parade McDonald’s High School All-American Basketball Big Mac Egg McMuffin Billions and Billions Sold McNuggets Super Size it! “Cheeseburger‚ Cheeseburger!” Hot Coffee – The Verdict Golden Arches McJob! 10976/009/00173176-3SLS 1 All of those phrases and images are a tribute to the marketing power and genius of Ray Kroc and the McDonald’s restaurant empire
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International marketing Case 2-7 Q1) How should McDonalds respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe camel and cigarette ads? Should McDonalds eliminate Ronald McDonald in its ads? A1) in my opinion‚ changing the character Ronald or eliminating it is not the answer‚ the answer is for McDonalds to emphasis that cigarettes are always harmful‚ in contrast McDs menu has a variety of healthy options‚ so the comparison is wrong because it is
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can see through the analysis that there are certain areas where Mc Donald’s can improve its performance. Mc Donald’s EFE Matrix McDonalds is one of the Americas largest fast food chain. It was opened in 1940. McDonalds head quarter is at Oak Brook Illinois. Being the market dominator in the fast food market it is necessary to understand what is making McDonalds a leader in its market segment. So for that we will go through an EFE Matrix. External Factor evaluation (EFE) is the widely known
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studying the installation of internet access terminals in some outlets as well as enabling customers to order online‚ this will reduce the waiting time between a customer’s orders and pick up of order. -Marketing Strategies: Adults and children from all over the world know that Ronald McDonald is the face of restaurant chain. When costumers think about fast food they think about McDonald’s first. -Focus on costumers: McDonald’s restaurant has a strategy that they call “PLAN TO WIN” the five elements
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