Preview

MCDONALDS COMPETITORS

Good Essays
Open Document
Open Document
3213 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
MCDONALDS COMPETITORS
MCDONALD & COMPETITOR KFC

Introducing McDonalds and Its Direct Competitor KFC

McDonald’s and KFC are everybody’s favourite food trip destinations. When you like hamburgers, McDonald’s is always the top option. When you like fried chicken, KFC is always the first thing that comes to everyone’s mind. The reason for this is these companies claim of particular products that have became their trademark until now. The difference between McDonald’s and KFC is mainly the cuisine.

Brief History Of Mcdonalds

The McDonalds restaurant concept was introduced in California by two brothers named Dick and Mac McDonald of Manchester.The business was founded in 1940 by these 2 brothers. It is the world's largest fast food chain, selling primarily hamburgers, chicken, French fries and carbonated drinks. It was later modified and expanded by their business partner, Ray Kroc who later bought out the business of the McDonald brothers and went on and found McDonald's Corporation. Advertising has always played a key role in the development of the McDonald's Corporation. Indeed, McDonald's ads have been some of the most identifiable over the years. In 1962, McDonald's introduced its now worldfamous Golden Arches logo. A year later, the company sold its billionth hamburger and introduced Ronald McDonald, a red-haired clown designed to appeal to children.
McDonald's restaurants are found in 120 countries and serve nearly 54 million customers each day.Most of the McDonalds restaurants offers both counter services and home deliveries upto certain distances.At the end of 2003 there were over 6oo McCafes worldwide.

Brief History Of KFC

KFC is based in Corbin,Kentucky,U.S. Founded by Colonel Harland Sanders, in early 1930’s. At that time he used to cook and serve food for hungry travellers.In 1952 Sanders started franchising his chicken business & named it as KENTUCKY FRIED CHICKEN. KFC operates more than 15,000 units in 109 countries and territories around the world.

You May Also Find These Documents Helpful

  • Good Essays

    KFC case study

    • 1087 Words
    • 5 Pages

    KFC began in a gas station in North Corbin, Kentucky during the Great Depression. The success of the eating establishment original called Sanders Court & Café led to expansion and renaming of what we know it today as Kentucky Fried Chicken. In 1952 the first KFC opened in South Salt Lake Utah, and expanded in Canada in the early 1960’s. Since this time KFC has changed ownership several times and today the brand is owned by Yum Brands and is based in Louisville, Kentucky. There are more than 14,000 KFC…

    • 1087 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Mcdonalds Case Study

    • 2283 Words
    • 10 Pages

    serving approximately 69 million people in 119 countries each day. For years their philosophy of providing good food for a low price has led to astounding growth throughout the world. This has led to new jobs and economic benefits for wherever the stores are located. More than 80% of McDonalds restaurants worldwide are owned and operated by independent local men and…

    • 2283 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Franchising a business means that the company, even though it is owned by a head of directors, they sell several shops to private people, who pay for using the companies name and selling the whole menu of this business. They still have restaurants which are actually controlled and managed by the McDonald’s company, but even the shops the franchised, they still own and control the actions and on- goings in each shop and restaurant. By franchising the companies name they give people, who want to be independent, the opportunity to find a quick start into the worlds market of restaurants. Loads of small business fail to get widely accepted and fail to make their name famous. McDonald's is a name the public trust and it’s much easier…

    • 580 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    McDonalds Case Study

    • 1135 Words
    • 5 Pages

    McDonald 's is the leading global food service retailer, with more than 33,000 local restaurants serving more than 64 million people in 118 countries each day. More than 80% of McDonald 's restaurants worldwide are owned and operated independently. McDonald’s is categorized as a fast-food restaurant that serves mainly hamburgers, fries, and beverages, with the main focus on product and service quality, speed and accuracy.…

    • 1135 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    The fast food industry in is very competitive. McDonalds and Burger King are two of the most famous fast food chains around the world. Though they are booth fast food burger restaurants they are many distinct differences. With the information gathered below you can see without a shadow of a doubt McDonalds, is a superior restaurant than Burger King.…

    • 912 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    The most important thing that involves in product is that Mc Donald’s and Burger King both offer a menu of items to potential customers is that there is a huge amount of choice available to those potential customers with regard to how and where they spend their…

    • 3128 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Mcdonalds vs. Burger King

    • 592 Words
    • 3 Pages

    Which fast food restaurant is your favorite? McDonald’s or Burger King, these two fast food restaurant have been around for many years serving over billions of people. Fast food is currently one of the biggest businesses in the United States due to the hectic schedule people have this days. McDonald’s and Burger King were established in different years. McDonald’s was established a year after Burger King was established. McDonald’s was introduced by Dick and Mac McDonald’s in 1955. Burger King was introduced by James McLamore and David Edgerton in 1954. There are many similarity and differences between McDonald’s and Burger King, meals they serve, the food portions, the way the burgers are cooked, the services and the atmospheres.…

    • 592 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    The McDonald name and history began in 1940 when Dick and Mac McDonald open their doors in San Bernardino, California to the public as “McDonald’s Barbeque Restaurant” and featured a large menu and car hop service. As time progressed the brothers simplified their menu, kept their hit item the 15 cent burger on the menu and introduced French fries to the menu and triple thick milkshakes.…

    • 3040 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    KFC (Kentucky Fried Chicken) is a chain of fast food restaurants which primarily focuses on the selling of original recipe fried chicken and other foods such as burgers, wraps, potato & gravy and coleslaw. The company was originally founded in 1952 by Colonel Harland Sanders, and since then it has expanded to over 9,000 stores in 86 countries. It first opened in Australia in Guilford, Sydney in 1968, there are now over 600 stores Australia wide. Since 1997 KFC became part of the YUM!Brands Corporation which owns other fast food stores such as Pizza Hut and Taco Bell.…

    • 689 Words
    • 3 Pages
    Good Essays
  • Good Essays

    McDonalds Stakeholders

    • 1080 Words
    • 5 Pages

    McDonalds has many franchises around the world. The first franchise was opened in 1967 in Canada over the years it has spread all around the world and there are now more than 1000 franchises around the globe…

    • 1080 Words
    • 5 Pages
    Good Essays
  • Better Essays

    McDonald’s holds the biggest name in the world’s fast food industry today. Since it’s foundation in 1954, McDonald’s has satisfied the customers with its main product, hamburger. With having more than 35,000 restaurants located in US, Europe, Canada, Asia Pacific, Meddle East and Latin America; it serves 52 million customers daily (McDonald’s 2006 Annual Report, 2007).…

    • 1269 Words
    • 6 Pages
    Better Essays
  • Good Essays

    McDonalds Corporation truly began in 1954 when Ray Kroc decided that he would turn the successful Californian store owned by the McDonald brothers into a chain. Today McDonalds is the world’s largest restaurant chain, worth over $70 billion (Yahoo7Finance 2008).…

    • 996 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Mcdonalds Supply Chain

    • 1747 Words
    • 7 Pages

    McDonald’s started in 1937 as a drive-in restaurant by two brothers, Richard and Maurice McDonald. Hamburgers were just ten cents. In 1948, after realizing that most of their profits came from hamburgers, they closed the drive-in and made it a self-serve operation. They set up their kitchen like an assembly line to ensure maximum efficiency. McDonald's continued to grow, change, and evolve, and in 1972 passed $1 billion in annual sales. In 1998 the company for the first time took a stake in another fast food chain, and purchased a minority interest in Chipotle Mexican Grill. That same month McDonald's announced they would overhaul its food preparation system in every restaurant, making a new “just-in-time” system that was aimed at delivering customers “fresher, hotter” food and special-order sandwiches. Since then it has continued to grow and expand, well known for setting up an unmatched supply chain in India.…

    • 1747 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Market Segmentation

    • 2632 Words
    • 11 Pages

    McDonald 's began in 1940 and opened by siblings Dick and Mac McDonald in San Bernardino, California. “We take the burger business more seriously than anyone else." is the philosophy of McDonald’s. The successful expansion of McDonald 's into many international countries make the company become a symbol of globalization and the spread of the American way of life. However, it also make it a frequent topic of public debates about obesity, corporate ethics and consumer responsibility.…

    • 2632 Words
    • 11 Pages
    Powerful Essays
  • Better Essays

    For the service product, both McDonald and KFC’s food is fry food. For the healthy is not good. But McDonald offer more different kinds of choice to customer. KFC is specializing in chicken. Even though they have hamburger, still is chicken hamburger.…

    • 930 Words
    • 4 Pages
    Better Essays