THE ANTECEDENTS OF THE THEORIES OF INTERNATIONAL BUSINESS History and Background International business is a broad term‚ collectively used to describe all commercial transactions (private‚ government and semi-government) that take place between two or more nations. International business is a newly coined term‚ but the concept is quite traditional. Actually‚ the term international business is derived from “international trade”. In ancient days‚ producers of a country used to export their surplus
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Teaching Staff • Associate Professor Yue Wang (course coordinator) – Call me “Wang” please • Note: pronounced as “Wong” Global Business Strategy – Consultation hours: • 3-5 pm Thursday – Room 642 Building E4A – Contact: • Email: yue.wang@mq.edu.au • Phone: 9850 8513 Week1 Introduction: concepts and issues • Tutors: – Miles Yang – Monica Rouvellas Week 1 Lecture Programs 2 Principles and Perspectives • Introduce concepts and frameworks – Content: the underlying
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Marketing Plan terms of sale – conditions of a sale that stipulate the point at which all costs and risks are borne by the buyer INCOTERMS – universal trade terminology developed by the International Chamber of Commerce. 13 trade terms that describe the responsibilities of the buyer and seller in international trade. FOB (free on board) – pricing policy in which risks pass from seller to buyer at the factory door; U.S. Equivalent of ex-works. Means all costs and risks from that point on are borne
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and diversify simultaneously –Best companies will avoid trap of focusing on country as the primary segmentation variable International Marketing- is the performance of business activities designed to plan‚ price‚ promote‚ and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit. •An entry strategy into international market should reflect on analysis –Market characteristics •Potential sales •Strategic importance •Strengths of local resources
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International business exam notes UNIT 1 History of Canadian Trade European Trade * 1700s – trades grew fast after permanent Canadian settlement * Demand for raw materials (beaver pelts‚ fish‚ lumber) * Europe manufactured Canada’s raw materials * After 7 years war‚ England and Canada made trade agreements (help war torn France) * near-port cities used to facilitate trade import/exports US trade * Late 1700s‚ US independence
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Chapter 3- Emphasizing Cultures‚ Ethics and Norms Learning Objectives 1. Where informal institutions come from? 2. Define culture- 4 main categories (language‚ religion‚ social structure‚ education) 3. Cultures systematically differ from each other 4. Importance of ethics and combating corruption 5. Norms with strategic responses when forms deal with ethical challenges 6. Debates- culture‚ ethics and norms 7. Implications for action Opening Case- Cartoons that Exploded Sep 2005- ‘Jyllands
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political risk‚ economic risk‚ business risk cost and firm’s strategy plays a key role in determining the entry mode. 9.2 Basic Entry Decisions • Which foreign markets • Time of Entry • Scale of Entry and Strategic Commitments 9.3 Entry Modes in Brief I) Exporting Exporting is a business model where goods are produced in one country and shipped through distribution channels to another country’s economic market. Companies often use this international market entry strategy to reduce
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Understanding International Business Environments Understanding the dynamics of the international business environment is a complex process because there are so many factors that can impinge the success or otherwise of an international business. The business environment is changing and its volatility is increased by the threat of competition and changing business culture. Most importantly‚ as MNCs venture into new and unknown grounds‚ they have to carefully consider respective countries’ risks
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Coca Cola: International Marketing Mix INTRODUCTION: This scope of this essay is to discuss the international marketing mix of Coca Cola‚ which is one of the biggest brands in the world. The debate between the global standardization and local adaptation of the marketing mix has been going on for more than four decades without a resolution (Agrawal‚ 1995) and globalization trends starting in the early 1980’s has further fueled the debate (Jeong‚ 2000). This has led the global companies to make the
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Business Ethics and International Law Avis Robinson LAW415 December 7‚ 2010 Professor Cannon Business Ethics and International Law Business ethics is defined as the analysis of a variety of disputes that can come about with the business surroundings and how employees of the company deal with those disputes ethically (Investorwords.com‚ 2011). These ethics run every company in one way or another. Each person lives by ethical theories to make decisions. The government also has laws that help
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