MBA-IB International Business Environment UNIT – I INTERNATIONAL BUSINESS – AN OVERVIEW Content Outline • • • • • • • • • Introduction Definition and meaning of international business Scope of international business Special difficulties in international business Benefits of international business Understanding of international business environment Framework for analyzing the international business environment Summary Review Questions INTRODUCTION One of the most dramatic and significant
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1.0 Introduction/background The core of JWD’s business is offering other organizations a worldclass consulting service on project management. Joe Fleming‚ the CEO‚ wanted his company to share some information with its current and future clients through intranet site applications to support the firm’s business goals. 2.0 Business objective Continue to grow the business and make a big profit. To develop intranet site applications so that it can reduce internal costs by working more effectively
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Report Introduction and Overview Hindustan Unilever Hindustan Unilever is India’s largest FMCG (Fast Moving Consumer Goods) Company. It is working in India since 75 years. It has 35 brands with 20 distinct categories like soaps‚ detergents‚ skin care‚ toothpastes‚ tea and coffee‚ water purifiers‚ etc. It has around 16000 employees in the firm and its turnover was around ₹21‚736 crores in 2011-12. Unilever has 52% share holding in HUL. Some of its brands include Lifebuoy
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Business Strategy Questions Question: 01 What else must a company have besides an advantage in order to succeed in the long term? a. Sustainability b. Solid management c. Open communication d. Loyal shareholders Question: 02 What is the simplest way to make sure that a plan is launched and completed by all parties involved? a. Threaten the project leaders with layoffs if they do not perform. b. Give excessive compensation to the leaders
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INTERNATIONAL BUSINESS ANS Q.2 a) Evaluate the different ways in which Bata has interacted with foreign political systems in its investments and operations abroad. ANS - Multinational enterprises (MNEs) like Bata must operate in countries with different political and legal conditions‚ so the political impact on the foreign investments is very important. This paper explains this issue based on the Bata case in three parts. The first part evaluates the different ways in which Bata has interacted
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Introduction The size and range of online advertisement is increasing dramatically. Businesses are spending more on online advertisement than before. Understanding the factors that influence online advertisement effectiveness is crucial. This study seeks to explore the factors that contribute to the effectiveness of online advertisements and affect consumer purchasing intention from the perspective of developing countries. Online advertising has grown rapidly in the last decade. By 2000 online
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Important questions Where are we now? The starting point Where do we want to be? The goal How are we going to get there? The strategy Fast track external analysis * Gather information from your customer files‚ your competitor‚ public sources‚ market research etc * Think about events in the world at large and how they have affected‚ do affect and could affect your business * Analyze your customer base‚ understand your market and think about how it could be expanded * Identify and analyze
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Unilever Bangladesh conducted their Corporate Social Responsibility activities as Lever Brothers Bangladesh in past. And they mainly focus their voluntary activities in three different segments. These are ‘Health-nutrition-hygiene’‚ ‘Education’ and ‘Women Empowerment’. They do some activities in climate change issues also. They said these activities as sustainability and responsible business practice. They conducted some movement about health care and launched ‘Lifeboy Friendship Hospital’
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1. Analyze entry strategies adopted by Starbucks. Starbucks adopted three different entry strategies: licencing‚ joint ventures and wholly owned subsidiaries. Looking at the list of the countries in which the company is present and modes of entry to each of them‚ we can notice that a company hardly ever decides to open their own subsidiary. It is understandable‚ as this mode of entry is connected with highest risk and costs. Starbucks was able to use this strategy in Canada because of some similarities
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International Business Ventures Measuring a potential business venture has many aspects which the international manager must be aware of in order to convey the correct information back to the decision makers. Being ignorant to any of the aspects can lead to a false representation of the project‚ and hence an uninformed decision being passed. In order for a business to survive it must grow. For growth to be optimal‚ management must first be able to identify the most attractive prospective leads
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