using the following weights: ① Attendance 15% Students are expected to attend class and participate in discussions‚ unless prevented by sickness or some other legitimate circumstances. Missing class will affect your overall understanding of marketing communications and will have a strong negative impact on the participation portion of your grade. If you know beforehand that you will miss a class‚ please notify me in advance. Any absence without leave won’t be permitted. ② Exam 70% (midterm
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Top 10 International Marketing Mistakes The best reason for exporting a product or service is to globalize your company and prosper in the millennium. It can happen for you‚ but you will probably need to evolve a whole new set of business attitudes and assumptions. If you want to achieve success with your export sales efforts‚ then check yourself on whether you are currently committing the following ten mistakes to global sales failure: 1. "I have all kind of products to offer." All I need to
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“International marketing strategies of Hyundai in India” [pic] Sindhu Sharma Bharti MA DISSERTATION 2008 2 | P a g e ABSTRACT The automotive industry has been an industry of rapid growth. It has been successful in providing the best styles‚ comfort‚ and powerful engines
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Examination Paper: Marketing Management IIBM Institute of Business Management Examination Paper International Marketing Management Section A: Objective Type (30 marks) • This section consists of True and False & Short Answer type questions. • Answer all the questions. • Part One questions carry 1 mark each & Part Two questions carry 5 marks each. Part One: True and False: 1. The Balance of trade denotes the sum between merchandise exports and merchandise imports of a country. 2. Balance of Payment
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RETAIL Japan is still the 2nd biggest retail market in the world with 127 million consumers that appreciate high quality and excellent service. China may have more factories these days‚ but how many people there can really afford western goods? When it comes to measure market size‚ Japan still accounts for more than 55% of the whole Asian retail market. Japan is also the nation with the highest demand for foods imports as it has the lowest self-sufficiency rate (39% only)‚ 61% of all foods consumed
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television advertising campaign. First TV marketing can be seen as mass media market. Executive raise wholesale prices in an effort to prevent discount retailers from purchasing designer products for resale in mass-market outlets. Also‚ it could damage the perception that consumers have for the brand. Moreover‚ advertising budgets are limited and television is viewed s too expensive. And in addition‚ some in the industry believe that TV’s status as a mass-marketing medium can undercut a luxury brands aura
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References: * Advantages & Disadvantages of Using Smart Cards‚ [online] Available at :< http://www.ehow.com/facts_4843889_advantages-disadvantages-using-smart-cards.html> [Accessed 10 July 2012]. * Cyber Cash: The secure internet payment service‚[online] Available at:< http://safire.net/support/cybercash.html> [Accessed 11 July 2012]. * Cyber
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Smart System or Structure What is a Smart Structure? A smart structure is a system containing multifunctional parts that can perform sensing‚ control‚ and actuation; it is a primitive analogue of a biological body. Smart materials are used to construct these smart structures which can perform both sensing and actuation functions. If truly smart‚ these intelligent systems can determine their present state‚ decide what is the optimum or more desirable state and carry out an appropriate
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points you in the direction that you need to take to accomplish your purpose. Smart goals are goals that are specific‚ measurable‚ realistic‚ and time-bound. They can be classified as short-term‚ intermediate‚ or long-term. Smart goals should be meaningful to you and should be written down as a reminder to oneself. It is vital that people set goals for themselves. It is even more vital that we make those goals smart ones. We have to be specific about what we want to achieve so we will not lose
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A smart city uses resources efficiently and provides solutions sustainably. It provides solutions that are cost effective which reduces the carbon footprint. These solutions include the implementation of green buildings‚ electric powered vehicles and the use of alternate renewable energy sources. Smart cities are based on integrated systems that interact to form an efficient and productive economy. A smart city is a city that is developed to reduce negative environmental impact. It is
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