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    Creating Learning Contracts To complete this assignment‚ you will need to fill in the following boxes: 1. In the first box you will identify one step involved in creating a Learning Contract. 2. In the next box you will provide an overview of the step you identified. 3. In the last box you will discuss the significance of the step you identified and how the differences of individual learners may impact this step in the process. 4. Repeat steps until all steps involved in creating

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    Brand Repositioning

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    it wants to go. RE-POSITIONING BRANDS As markets and customer needs evolve; brands can lose customers to new competitors. In addition‚ brands can become diluted as product or service offerings become commodities. When a brand loses meaning and relevance to target customer‚ a new brand promise should be defined so the brand can be repositioned. TYPES OF BRAND RE-POSITIONING Brand Re-positioning Brand re-positioning is changing the positioning of a brand. A particular positioning statement

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    Creating Gypsum Products

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    Case A: You need to make a custom try for an appointment in progress and have just taken the alginate impressions. How would you accelerate the setting time of the gypsum product you selected? To accelerate the setting time of the gypsum product I selected‚ first I will try to use a “fast set” gypsum if it is available at the office‚ since it has accelerators placed into the gypsum and lower the setting time. If this is not an option at the office because there is only “regular set”‚ I would use

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    Case Study

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    the managerial decision-making process What is SWOT? * S strengths * W weaknesses * O opportunities * T threats 2.2 Case study on Strategic management process In this case‚ I have study internationally known home furnishing retailer‚ which is (IKEA) the larger furniture retailer in this world. The purpose of this case study is to analyze the objectives and strategies used by IKEA‚ SWOT analyzing and discuss major issue that the company faced. IKEA is a privately-held

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    QUESTION ONE A Merger can be defined as a Voluntary amalgamation of two firms on roughly equal terms into one new legal entity. Mergers are effected by exchange of the pre-merger stock (shares) for the stock of the new firm. Owners of each pre-merger firm continue as owners‚ and the resources of the merging entities are pooled for the benefit of the new entity. If the merged entities were competitors‚ the merger is called horizontal integration‚ if they were supplier or customer of one another

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    Case Study

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    SELECTA I. Summary Selecta was unknown and a dying brand when RFM Corporation bought it in a bid to contest Magnolia¡¦s monopoly of the Philippine ice cream market.   And when RFM Corporation bought Selecta in 1990‚ the company through its winning formula of high-quality‚ marketing innovation‚ modern production technology and strong distribution network was able to capture 39% of the ice cream market from 1% Nationwide after more than 2 years from taking over the ownership.   With the increasingly

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    Brand Personality

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    Brand Personality Definition Have you recently come across statements like “Brand X is rugged and macho with a spirit of adventure and freedom” or “Brand Y is stylish‚ trendy‚ younger and competitively priced”? These are some statements that tell about what is the personality of the brand in the minds of the consumers. Aaker defines Brand personality as ‘a set of human characteristics associated with the brand’. Brand personality is formed when the brand is personified or given some human traits

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    Case Study

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    Case study 1 A Golden opportunity: exporting easy flame barbeques to Argentina? 1 Many export activities begin in this way; however‚ there are a number of issues Mariano has overlooked. Name five of these. Target Market: Mariano sees the market in Argentina‚ but he did not to carry on the analysis‚ his products are for which customer. Also needs to locate product sales target market. Easy flame barbeques only can content a part of people in social. Marketing analysis; Service firms Social-Culture/Foreign

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    Case Study 1: KFC and McDonald’s in Shanghai) Question 1: Who is running the more successful business in Shanghai: KFC or McDonald’s? Why? KFC is running the more successful business in Shanghai. The reasons are as follows: 1. In 2002‚ Shanghai KFC ranked first among China’s 500 catering companies with an annual turnover of 804 million yuan. (see Exhibit 2) 2. According to a survey published in IMI Consumer Behaviors and Life Patterns Yearbook 2002‚ the five most popular western fast-food

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    Apple Case Study

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    Apple Case Study Part I: Overview (Ren‚ Xinxin) Introduction Apple Inc. Apple Inc. Apple Inc. APPLICATIONS: 1 MAC 2 iPad 3 iPod 4 iPhone 5 iComputer 6 iTV Mission Statement of Apple Inc. 1. The best personal computing experience to students‚ educators‚ creative professionals and consumers 2. Enhance resources for future generations and for continuous improvements Customer Profile 1.50% of all households across the US and Europe 2.36% of people claim to be regular users of Apple

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