Question #9 Though an older article‚ “Apple Grows‚ But So Does Channel Conflict” ‚ demonstrates an excellent example of marketing and channel conflicts. As a result of the wide success of Apple’s comeback through the sales of iPods and iPhones‚ Apple aggressively increased the growth of their retail stores at a rate of about 33 percent a year (push strategy). At the same time‚ Apple previously had utilized a distribution (distribution channel) to many other companies (non-Apple stores). Prior
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market by a more than a year (Parrish‚ May 3‚ 2012)‚ the iPhone took us from phones that looked and functioned strictly like phones‚ to multi-touch devices that combined phones‚ cameras‚ games and MP3s into one device. Another big success for Apple was the iPod. Even though it wasn’t the first MP3 player out there‚ according to The Telegraph‚ “Apple ’s iPod arguably kick-started the digital music revolution.” due in part to the ability to create playlists and shuffle songs. It also integrates
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their product and bring the computer market into the hands of consumers. All that success still not boosted the Apple before they launch their IPod ‚ it was the really worth device that differentiate Apple form the other competitors . IPod is a digital music player ‚ they exploit the technology to make it better than the normal MP3 portable players ‚ IPod storage capacity was up to 1000 songs ‚ with preferred innovative design and suitable price . After that the strategy of
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Problem Statement The Apple Company has had great success with the iPod but now needs to figure out a way they can create a sustainable comparative advantage in the Mp3 player market or they will lose demand and market share‚ and decrease profits and revenue . Analysis I am now going to analyze the PC and Music Player industry using Porter’s five forces. ~Competitors The competitors in the PC industry are fierce and intense. There is a very high rivalry in the industry causing the price
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revenue growth of 32% year over year. How many iPods will Apple sell in the quarter? How many iPhones? Will Apple announce the new iPhone availability today? How about the growth of Mac sales? Last quarter which is normally Apple’s best quarter owing to the holiday season‚ "Apple shipped 2‚319‚000 Macintosh® computers‚ representing 44 percent unit growth and 47 percent revenue growth over the year-ago quarter. The Company sold 22‚121‚000 iPods during the quarter‚ representing five percent unit
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Value Proposition A value proposition is a statement summarizing the customer segment‚ competitor targets and the core differentiation of a company’s product from the offerings of existing competitors. A company’s market contribution usually extends further than the core product‚ to include services‚ programs and systems essentials. Value Propositions translate those market offerings into a proclamation of the combined benefits a customer will gain. There are essentially 3 elements to Apple’s
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1. Historically‚ what were Apple’s major competitive advantages? To have a competitive advantage a company should have a right strategy‚ consequently to have distinctive competences and as a result to have good resources and capabilities‚ which bring high profitability to the company. In our case the competitive advantages of Apple is differentiation and innovation‚ high quality‚ great customer responsiveness‚ high level of marketing and having strong sales department. By recruiting Steve Jobs
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Apple Inc. Strategic Choice and Evaluation Paper STR/581 University of Phoenix Apple Inc. Strategic Choice and Evaluation Paper This paper serves to present some insight of a company that has been named Fortune magazine’s most admired company in the world for three consecutive years from 2008 to 2010. A strategic analysis will examine the opportunities‚ and threats in the general environment‚ and the company’s strengths and weaknesses. Apple works in many facets of consumer electronics‚
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Key activities of Apple Apple’s Lines of Business The company divides its own product lines into iPhone‚ iPad‚ Mac‚ iPod‚ iTunes‚ Software‚ and Services‚ and Accessories. I will group these as three lines of business: Computing Hardware & Software‚ Mobile Devices‚ and the iTunes Store. Computing Hardware & Software Apple’s longest running line of business is that of computer hardware and software. The company has always believed that hardware is only as useful as its software‚ and the importance
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APPLE INC. 1. What‚ historically‚ have been Apple’s competitive advantages? Apple pursues a differentiation strategy since it started in 1976. Only one time they offered a computer aiming for the mass market‚ but soon came back to their differentiation strategy. This differentiation strategy was at one point supported by a strong promotion campaign‚ with the goal of to ‘differentiate the Macintosh amid intense competition in the PC industry. Apple has always been a very innovative PC manufacturer
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